Projects: Servicescapes (INDV.)

Midterm Written Project (25 Points) — Due Week 8

“ANALYZING and COMPARING SERVICESCAPES”

WEBSITE Servicescaping

You are to visit a WEBSITE for a New York City-based hospitality enterprise and perform a Servicescaping analysis.  This is a written assignment. 3 – 5 pages. APA guidelines adhered to 100%. This project is due in softcopy form, WEEK #8 during our class session.

 

INSTRUCTIONS:

  1. The website you choose must be of an establishment which you have NEVER been to and has been open in its current incarnation not prior to January 1, 2013.
  2. This analysis will be based on Mary Jo Bitner’s model of Servicescapes and should comprehensively assess your chosen establishment based on the three environmental dimensions of Servicescaping. 
  • Ambient Conditions
  • Space/Function
  • Signs, Symbols & Artifacts

Note: All three environmental dimensions must be addressed.

  1. You will need to view the website carefully in order to imagine and expect what your internal responses (cognitive, emotional and physiological) will be upon your FIRST visit to the hospitality enterprise you have chosen.
  2. Note: Although you may not be able to use all of your senses in this assessment regarding Ambient Conditions (identifying aromas or hearing music for example) the written components presented on the website as well as visuals may be relevant to contributing to your anticipated experience of an actual visit.
  3. You should identify any unique or “distinguishing characteristics” which seem highly significant to the environmental dimensions of Servicescaping and your reactions (internal responses) to them.
  4. Insert photos or verbal descriptions that you analyze in the report (not counted in the report length).

 

Semester Oral Project (25 Points) — Due Week 13

 “ANALYZING and COMPARING SERVICESCAPES”

ENTERPRISE Servicescaping

 

REMINDER: YOU MAY NOT ASSESS AN ESTABLISHMENT WHERE YOU HAVE BEEN TO PREVIOUSLY!

 

INSTRUCTIONS:

  1. The enterprise you choose must be of an establishment which you have NEVER been to and has been open in its current incarnation not prior to January 1, 2013.
  2. This analysis will be based on Mary Jo Bitner’s model of Servicescapes and should comprehensively assess your chosen establishment based on the three environmental dimensions of Servicescaping:

• Ambient Conditions

• Space/Function

• Signs, Symbols & Artifacts

3. You will need to analyze the actual property comprehensively in order to identify your internal responses (cognitive, emotional and physiological) upon this FIRST visit to the hospitality enterprise you have chosen.

4. You should also identify any unique or “distinguishing characteristics” which seem highly significant to the environmental dimensions of Servicescaping and your reactions (internal responses) to them.

5. In this oral presentation, you must compare your actual response from your site analysis and compare them to your anticipated experience(s) generated from your website visit.

NOTE: This is an 8-10-minute ORAL presentation. You need to show 6 – 10 website images or photos you have taken to illustrate the key points of your presentation. YOU MUST NOT “READ” YOUR PRESENTATION! You may use index cards however and “bullet” key points to facilitate a comprehensive presentation.

Presentation Schedule: WEEK #13 = A – M / WEEK #14 = N – Z

REVIEW: “Servicescapes: The Impact of Physical Surroundings on Customers and Employees”

 

 

HOMEWORK SUBMISSION: 

  1. Rubrics
    1. [HMGT 4702] Writing Rubric Approved
    2. [HMGT 4702] Oral Presentation Rubric Approved
    3. Presentation Schedule
      1. Week 13: if your last name begins with the letters A thru M.
      2. Week 14: if your last name begins with the letters N thru Z.
      3. You must present on the scheduled date. Find a replacement if you need to switch a presentation date and report the updated schedule to the instructor for an approval. 
  2. Sample Presentations
    1. Sample Report
    2. Sample Presentation
    3. Presentation Format

 

 

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