The two restaurant wine lists that I will be comparing is Restaurant Daniel and Roberta’s. I decided to choose these two restaurants because I have been to both of them, had some wine at Restaurant Daniel but not Roberta’s. Restaurant Daniel is a high end french cuisine based two Michelin starred restaurant, whilst Roberta’s is a pizza joint in Brooklyn. They are both wonderful restaurants in their own unique way serving what makes them special.
At first glance, the wine list that Roberta’s provides on the website shows more wines altogether than the wine list provided on the Daniel website. But having visited Daniel previously, I know that the wine list at Daniel is actually very extensive and is provided not on a menu, but in a book because of how many wines they hold. Another observation is that Roberta’s doesn’t have a cocktail and bar menu while Daniel does, and they also have beer which I don’t see on Roberta’s list. As for format of the lists, I believe Daniel’s definitely looks more classy and easy to read whereas the font on Roberta’s menu isn’t very clear to the eye making it very unappealing.
Some similarities of both the wine lists include specifically in the champagne tab where most of the wines are labeled as NV or non-vintage, indicating that the wine is made from grapes from multiple harvests. Winemakers do this to mix and match and achieve a blend of a specific flavor and taste. Another similarity I noticed is that they order the wines in the same way from champagne to white to red. I believe restaurants do this to maintain a good order of the lists and to show consumers light to heavy options.
Some differences I noticed as mentioned before definitely includes the format of the lists. I think Roberta’s can do a much better job at making the list look more appealing despite being a smaller restaurant than Daniel so that they can sell more wine. With the average percentage of beverage sales in restaurants being 30%, they can definitely market their extensive list of available wines better, it is without a doubt that the current list looks a bit confusing. Another difference I notice as a consumer is the prices provided online but as I have said before, I do know that Daniel has a much more extensive wine list that they provide but with what they provide and what I can work with online, Roberta’s definitely has a much higher price point overall for their wines.
In conclusion, I believe restaurants should definitely showcase their wines well online for consumers to see. Wine is such an important part of a meal that people may want to research what the restaurant provides before going their first.
