Katy Phan
HMGT 2402
Professor Goodlad
March 30, 2020
Wine List Analysis
Before stepping into the Hospitality Management major, I wondered why most of the restaurants are likely to provide wine lists to customers. However, passing through many courses and taking the W&B Management class, I have discovered wine is not just an alcoholic drink, it enhances the dining experience and enriches food’s flavors. Therefore, wine becomes a significant item for the restaurant industry.
In my paper, I am going to analyze and compare the wine lists from Daniel and Blue Ribbon Brasserie restaurants.
Daniel is well known as a modern French restaurant that has an elegant and luxurious ambiance. The restaurant intelligently accommodates its guests by offering seasonal menus along with an ample wine list from the old-world to the new world of vinification. Daniel presents 25,000 bottles into the wine list that is looked like a book, and it has 81 pages in total. The restaurant is meticulous in putting the table contents for the type of wines to prevent overwhelming from the guests. Wines are categorized into the region and going along with appellations. For example, the Burgundy red wine has two appellations- Côte de Beaune and Côte Chalonnaise. However, the grape variety is not declared so it’s difficult if customers do not comprehend sufficient about wine. Pricing is assigned based on wine’s quality; a 1985 Pinot Noir from La Tache Grand Cru, Burgundy has cost 10,000 dollars.
Opposite to high-quality service like Daniel, Blue Ribbon Brasserie brings to its customers a pleasant, comfortable, and relaxed atmosphere. The place provides a friendly menu at affordable prices, so the simplified wine list is applied. The restaurant’s wine list is enormously shorter; however, it accommodates a variety of choices to customers as well. The list is also classified into sections, it’s seemly easier to the guests because the grape variety is noted in each section. For instance, the white wine section notes champagne, sauvignon blanc, and riesling. Then under each grape variety, there are some choices of region and appellation. Blue Ribbon Brasserie wine list pricing is affordable, even the most expensive bottle like 2014 Chardonnay from 1er Cru, Chablis, Burgundy is only costed 299 dollars. Besides, this place also caters to customers other options such as Vodka, Rum, and Whiskey. This additional is suitable for people who want to have higher alcohol content than wine.
Although both restaurants are different styles of presenting the wine list, I still can see similarities between them. They have the same aim are to satisfy the need and giving the best experience to customers; hence, they attempt to select wines to appropriate the menu and meet customers’ finances.
Reference
About Daniel. (n.d). Daniel NYC. Retrieved March 29, 2020, from https://www.danielnyc.com/about
Blue Ribbon Brasserie- Brooklyn. (n.d). Blue Ribbon Restaurant. Retrieved March 29, 2020, from https://www.blueribbonrestaurants.com/restaurants/blue-ribbon-brasserie-brooklyn
PDF Wine List of Daniel
http://www.worldoffinewine.com/uploads/WineListAwards/PDFs/daniel.pdf
https://www.danielnyc.com/content/pdfs/wine-list1.pdf
PDF Wine List of Blue Ribbon Brasserie
https://static1.squarespace.com/static/52fd7162e4b0d3e64dc29631/t/5d9cfacaff43b44336b79ec8/1570568906303/BR-BK+Wine+List_10.08.2019.pdf
