Retail Analysis Nicole Semeraro

Since I don’t have the luxury of visiting any unique wine stores in New York City, I have decided to visit a Wine and Liquor store in upstate New York called Thruway Wine and Liquors. This store peaked my interest because it has been around since 1954 and continues to grow. It supports lots of local providers including, Millbrook Vineyards and Winery, Brotherhood Winery, Warwick Valley Winery & Distillery and so many more. The plaza where the store is located in was just redone so everything is brand new and when you walk up to the store it is very warm and inviting with a wide selection of wines inside the store.

The complete store front from walking in 

When I first walked into the store I spoke to a sales woman who had helped show me around and explain any questions I had. My first question to the sales lady was what their most sold red wines are. She continued to explain to me how blends are extremely popular in their store at the moment and showed me a wine called Adobe Red, which is a rich red blend and also their most popular. This wine is from Paso Robles, California and when I did some research on that area I found out it is located between San Francisco and Los Angeles and they are known for their blends. It was displayed in a wooden wine rack surrounded by other popular red wines.

Adobe Red Blend-most sold

After we had finished with the reds she started explain some popular white wines to me. Matua is a very popular brand in their store and it is from Marlborough, New Zealand. According to the sales women it is one of their most sold when it comes to white wines. This wine had peaked my interest since we had just learned about wines in class. Two very popular white bottles from this area and this winery were the Sauvignon Blanc and the Pinot Noir Rose.

Matua Sauvignon Blanc and Pinot Noir Rose

Most of the bottles are stored in their main store but I was also informed that they have a back room for inventory and extra bottles. The store also has a separate room that is temperature controlled. This room is specifically for fine wines and they have over 90 different wines from around the world that are top rated. With such a huge variety of wines, this store does a great job at displaying them all and having people who work there that are very knowledgeable of the product they are selling.

Stores temperature controlled room 

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