HMGT 2402 / Professor Goodlad
DESPANA VINOS Y MAS
I went to a wine store, DESPANA VINOS Y MAS, located on 410 Broome St, New York, NY 10013 and I was able to talk to an assistant manager, Joseph Delgado, who has 10 years’ experience in wine stores and studied wines at international wine center. Mr. Delgado found himself in the wine world after studying urban farming across the United States, and traveling through Europe and Scandinavia as well as being The Wine & Spirit Education Trust (WSET) certified. The store is offering their customers the best selection of wines and in 2011 they decided to take another step forward and open Despaña Vinos y Más store set right next to Despaña Fine Foods & Tapas Café on Broome St. The store, they only sell for Spanish wines but they successfully provide an opportunity to pair all customers’ Spanish delights together in one place. The feature of customers, people stop by from just neighborhood after their work like 6pm and their budget they ask around $30. Their budget is little bit higher than I expected but the neighborhood is in Soho, so now it does make sense. Mr. Delgado provided me his recommendation of wines and the most popular wines (red, white and sparkling) in the store, also he explained those wines taste and feature.
(The left picture) The store where wood displays and shelving for wine bottles that really organized and the wood display gives us a good atmosphere and a conformable mood. Also placement is good to grab attention because too far back and no one sees it. There is integrating bottles into their wine display that is attractive.
(red wine) The right picture what the most popular in the store.
Alejandro Fernández Tinto Pesquera Reserva $19.99
Variety: 100% Tempranillo
Appearance: Clear, medium garnet
Nose: Clean, medium intense elegant black fruit notes; leather & toasted vanilla notes
Palate: Dry. Elegant, with good acidity, pronounced tannins & a persistent finish
Vinification: Aged 24 months in French & American oak, 12 months in bottle.
Recommended Food Pairing: Grilled red meat.
|Alcohol by Volume (%)||14%|
|Denominación||DO Ribera del Duero|
|Producer||Alejandro Fernández Tinto Pesquera|
(The left picture) Displaying wine or any bottled good requires extra strong shelves that hold a variety of wines available to display.
(white wine) The right picture what the most popular in the store.
|El Perro Verde $ 17.99|
Appearance: Clear. Medium lemon. Nose: Clean. Medium intense citrus notes with herbaceous notes. Palate: Dry. Medium-bodied
Persistent, fresh acidity with bitter, herbal notes
Vinification: Sourced from fruit grown in three villages in the province of Valladolid
Fermented in stainless steel
Recommended Food Pairing: Grilled white fish.
|Alcohol by Volume (%)||13%|
|Producer||El Perro Verde|
(The left picture) There is ease of both visual and physical selection. Their wines rack ideally stand high enough for comfortable. When a customer has made a selection, the display of the wines is simple to see because they display wines shelves that offer individual sections for each bottle
(Campaign) The right picture what the most popular in the store
|Mata I Coloma (Pere Mata) Cupada Rosado NV||$ 19.99|
Varieties: 50% Macabeo, 30% Xarel-lo & 20% Parellada
Appearance: Clear. Medium lemon with fine bubbles
Nose: Clean. Medium intense white fruit & autolytic notes, brioche
Palate: Dry. Medium bodied with bright acidity & subtle yeasty flavors
Hand harvested from up to 36-year-old vines
Vinified from only free-run juice with primary fermentation taking place in stainless steel over a period of 15-20 days & secondary fermentatin in-bottle over 60-70 days
Aged in bottle, on its lees 2-5 years
Recommended Food Pairing: Eggs & sausage.
|Alcohol by Volume (%)||11.5%|
|Producer||Mata I Coloma (Pere Mata)|
|Varieties||Macabeo, Parellada, Xarello|
The red wine Mr. Delgado recommends
|Gonzalo Gonzalo – The Wine Love Gran Cerdo||$17.99|
Varieties: Tempranillo & Graciano
Appearance: Clear. Medium ruby, with purple tones
Nose: Clean. Medium intense
Red fruit with floral notes; strawberries, raspberries, cherries & violet scents
Palate: Dry. Medium-bodied with cherry & plum flavors with spicy hints and fresh acidity
Vinification: Organic, biodynamically farmed. Hand harvested & whole-bunch fermented
Bottled unfiltered, without added sulfur
Recommended Food Pairing: Pork.
|Alcohol by Volume (%)||13%|
|Denominación||Vino de España|
|Producer||The Wine Love|
They provide the tags with each wines which is the most amazing part for me because description tags are very important in wine display. People can see bottles and they might be very attractive, but what attracts a shopper the most is the fact that they can get a short, quick description of the wine. They are giving wines are hitting the hundreds of new wineries and vineyards every year because it’s hard to make a choice out of such vast selections to us. Description tags are the best attracting customers to their wine display. They give us short, descriptions of the wine which is very easy to see for customers.
There is the expensive look of the box and the wine itself are an easy and quick way to catch the customer’s attention. They are able to the best wine display cover a few important details: season, price range, and accessibility. Create wine displays throughout their store that reflect the current season. They offer discount wines as well as mid- to top-shelf price ranges as well in their displays.
I went to a couple stores, I could compare between those and I saw each stores had different customers, different budget also, different their focus or target. Some stores provide variety of region of wines or like DESPANA where they only provide for Spanish wines because they have confidence what they sell. Also I realized that how staffs are professional and knowledgeable about wines because they study wines so hard and I was able to see their passion about wines and how much they love wines. The experience was just amazing!