The Brooklyn Brewery Visit – Louie Panganiban

As I got older and time began passing, the more I approached the age of legal; drinking beer tended to interest me a tad bit more than wine, spirits, and whiskey. I always thought that beer was the staple entrance, so that drove my curiosity a lot more with the help of social media, entertainment, and movies always portraying it as the drink people use for get together gatherings.

Going into this tour I had really high hopes of learning the little itty-gritty details and questions that always hovers whenever I looked at beer, which was “How do you make it?.” The Brooklyn Brewery is taking all the right steps in introducing themselves as a serious company who take serving and crafting beer as a passionate task. 

Before entering the brew house, you will be greeted and asked by two security guards for ID. As intimidating as they looked they greet you with warmth and hospitality, which to me is already a good sign if the security is greeting kindly. Stepping inside you feel that sensation of warmth and invitational vibes received from that of a family members home. There’s cozy armchairs and couches with tables to play board games, a bar that mimics that off a tavern back in medieval times, and a mingle section for people to just relax and enjoy a pint. I knew at this point, that this brewery knew and full grasped the concept of what it means to be hospitable.

My tour guide was this young gentlemen with a hat, who’s energy emitted the second he introduced himself. I was distracted by the ambiance of the place to hear his name, but what he informed about the brewery is something I made sure to listen on. The brewery began when two neighbors came together and decided to open a brewery together. The beginning was tough because they had to deal with the mafia running the area as well as the incoming rule of prohibition.

Before they acquired the brewery we were informed that the space were used to produce steel, then matzo and now beer starting 1995. When Prohibition began a lot of other brew houses closed down. However this one adapted making sodas and ice cream in order to stay above the water. The last bit of information the tour guide wanted everyone to know is that this brewery is actually the number 1 exporter within the states, and that they export more than what they currently have within the states. To top it all off, they mentioned that one of their secret ingredients also shares with that of bagels and breads here in New York; and that is our water.

Overall, my experience at this place simply was amazing! The only complaint is the machines are extremely loud; I’d recommend volume control. 


  1. – Here is a picture of me at the brewery. Behind me is the line for the tours as well as large containers for the beer

  2. – Here is a picture of my tour guide right before we began. He has been working with the Brooklyn Brewery for some time now, and with his speaking skills made for an excellent tour guide
  3. – Our guide explained that the tubes above we sending ready to use malt into a container that would then send them across these tubes to be ready to heat and stop germination.
  4. – Here is a look at their Bottling station. They claimed to be use modern techniques to help brew their beer, but the process of it all is still very traditional. They make sure that the original taste remain the same from bottling to the hands of the consumer.
  5. – Here is something that I found very interesting. They use class bottles that they’ve used in the past as decoration throughout the main pub area.
  6. – The last picture that I wanted to show is the room where the bottling actually happens. It’s a fairly large room and the reason I wanted to include this is to explain how they bottle. When bottling is about to conclude, they will drop a little hot water to make the liquid bubble. In doing so they make sure to cap it, so no oxygen escapes.

    (For some reason I can’t add Media so I also attached links as proof of me visit just in case the pictures do not show.)

Wine Retail Store Analysis by Louie Panganiban

At this retail store this was their version of a shelf talker. I believe the owner thought it was clever to just take an excerpt off a website, rather than speak on his own words about the wine on the shelf. 

Gertdrude Tuscana is a red wine that is an affordable table wine from Italy. I found out that its smooth and aged in stainless steal barrels. From what we know, it not being aged in wood barrels may result in a less smoky or vanilla flavor. The cartoon pig was a cute touch.

On this shelf holds slightly more pricey wines. For example this Benefizio Riserva Pomino Bianco holds a price of 47 dollars. I searched online for this exact same bottle and nothing was changed or different. This retail store is selling this bottle for the same price. At first glance I believed it to be a red wine, fooled by looks I picked it up and was surprised to see it was a white wine.

Here we have Domaine Saint Eugenie Corbieres Rogue. I enjoyed the look of wood chips at the bottom because it looks aesthetically pleasing. This is wine is known for having a mix blend of Syrah and Granche. Another great value for the price.

Another simple red wine having all those notes of red berries and slight pepper. This was another very affordable wine going at around 9 dollars. Suggested to buy for someone interested in getting into the large world of wine.

I will not name the wine retail shops for the sake of not having to waste anymore time with them.

The first retail store at first seemed to be interested because I assumed he thought that I was a customer. When I told him I was a student at NYCCT in Hospitality Management studying wine and asked for a little assistance in questions he gave me the cold shoulder, told me to do what ever i have to do and get out. I decided to just leave.

The second retail store I went to said they would be open at 12, but they weren’t so I waited. I checked online to double check the scheduled hours; they were still not opened.

The last and final retail store seemed normal, except the owner. The second I mentioned I was a student at NYCCT studying wines and NOT a customer I was met with hostility. I understand getting irked about not being informed ahead of time of my arrival, but still treat me with kindness because the best advertisement is WORD OF MOUTH. Pictures were fine, however when I asked for just FIVE minutes maybe less for two or three questions they couldn’t due to being too “busy” when right before I approached him he was just playing games on his phone. I could see now why your store was empty and I pray it remains this way.