Monthly Archives: November 2019

Retail wine shop

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The wine store that I went to is “Ninth Avenue Vintner.” It located on 699 9th Ave in Manhattan. When I first entered the store, I got a greeting from the staff. He spoke to my friend and me directly that if we have any questions or need any help, he would be right here and ready to help us with the wines. I went over the store to find those four requirements, but I couldn’t find the sparkling wine, so I went to him and asked. He was accommodating and gentle. After that, we got to talk about wines. He also helped my friend to find wines from France. He gave my friend many recommendations and information. The store is clean and well organized. They have a list of each country on top, best sellers sections, and some have the name of the region. It was so lovely to be there, the place is well clean, and the staff was helpful and knowledgeable about the wines.


The first shelf talker wine is OTTO’s Constant Dream, from New Zealand. This wine is a white wine made from Sauvignon Blanc, and the region of this wine is Marlborough. The price is not high; it’s $12.99 per button. It describes the wine as medium-bodied, dry. An aromatic wine with a perfect balance of minerals, gooseberry, citrus, and acidity. Not overwrought with cat-pee or ripe fruit. Pair with scallops, oysters, lobster, clams, and light creamy cheeses.

The second wine is a sparkling wine from Italy. It is a rose sparkling wine, and it was the one I decided to buy. It’s an extra dry wine with only 11% of alcohol.


The third one is red wine from Spain, and the name of this wine is Marques de Caceres. The main grape variety is Tempranillo from the Rioja region. The vintage year is 2014, and the price is $19.99.


The last one is red wine from the region that I do not know. The wine is called Josh with the producer name Josh cellars. The main grape of the wine is Cabernet Sauvignon.

Cintya JimĂ©nez – Retail Wine Shops

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This image is the Shelf Talker. Red wine Chateau Cheval Noir. Deep red in color with an intensely flavored nose and palate. Supplies sumptuous aromas of vanilla, toast and concentrated ripe black fruit. The palate is fruit driven and fleshy, but also contains freshness. It’s also Saint-Émilion Grand Cru.

This Image is a red wine from a region I didn’t know that made wine. From Chile called “LOS VASCOS”, grape variety is Cabernet Sauvignon,2017 Estate grown Colchagua valley, Chile. On top of the label it said Domaine Barons de Rothschild {lafite}. The ALC is 14%.


This image is a red wine from Spain called “Campo Viejo”. The Designation of origin is Rioja Alavesa. The producer is Bodegas Campo Viejo, VallĂ©e de l’Ebre is the region of this wine. the regulated designation is DOCa. Contains 13.5% of Alcohol. The grape variety is Tempranillo 100%. Online the price is $14.50.


This image is the Sparkling wine from Italy. Sparkling wine Caposaldo sparkling peach. Cocktail aromatized from wine and peach flavor. It has 65% ALC , sugar has 15g, calories 110 and the total carbohydrate 15 g (5%). The ingredients are wine, grape, must, sugar, peach, aroma, E102 yellow Tartrazine, Citric acid E330, Italy for Kobrand. The price for this bottle is $139.99.


This image is a red wine from a region I didn’t know that made wine.
called “Layer cake” One hundred percent hand crafted.  Producer Shiraz/ Syrah, from South Australia Vintage is 2017. Price of this wine is $17.99. The aromas of cocoa, warm spice and dark fruit are very powerful from the first whiff. In the mouth, the wine is layered with rich blackberry, dark cherries and hints of dark, creamy chocolate ganache. The finish lingers on, hanging on your palette while the fruit and spice flavors slowly change and fade.


This image is a sparkling wine called Chandon. Born French, raised in California. Founded by Moët & Chandon in 1973. Chandon blends French know-how with California spirit to create vibrant sparkling wines.


This image is a Red Wine of Spain called “MarquĂ©s de CĂĄceres. This rich, full-bodied wine is made only in excellent vintages from hand-picked Tempranillo, Garnacha and Graciano grapes grown in Rioja Alta. Aged in French and American oak casks, Marques de Caceres Red Crianza has spicy aromas, berry fruit flavors and a velvety finish. Open preferably one hour before serving with hearty dishes, roasts, grilled meats or tapas. Red Wine – Product of Spain.


This image is a white wine from a region that I didn’t know made wine. Lanzerac is a sauvignon Blanc 2017 from South Africa. Lanzerac, established in 1692, is one of the oldest wine farms in the Cape. It’s an iconic cellar with a rich history and a worldwide reputation for well-crafted quality wines. Delicious gooseberry and kiwi-fruit flavors, with white peach undertones and a fresh limey twist. The balanced acidity contributes to a complex, lingering finish. serve between 10-12 C. ALC.13.5%. Stellenbosch.


This image is the second retail wine shop shelf talker. This white wine is from Argentina. Called Zolo Torrontes Estate Grown Mendoza 2018. This bottle cost $19.99. The appellation is Mendoza. The wine type is still. The aromas are dedicated and intense where tropical fruit, jasmine flower are predominant.

I visited the Carnegie Spirits and Wine, which located at 7th Ave and West 54 Street. It is a small establishment, so it was difficult to walk around without bumping into bottles. I asked an old gentleman that was near the register if I can take notes and pictures of some wines. I handed him my assignment sheet. He allowed it showing no interest. While I was looking for red wine, white wine and a bottle of sparkling wine. The shelf talker is a written description of a chosen wine that informs customers of the origin and grape varity.

I was impressed that the bottles had no dust a good presentation for sales. There have been other times that I have witnessed duct coating the wine and liquor bottles on store shelves. I would recommend this store because I took the necessary time to gather information and wasn’t rushed out. But I would have liked the old gentlemen to have approached me for any assistance. There were a lot of bottles from Spain, Spanish Chile, and France. They were categorized by grape variety such as Chardonnay, Burgundy, Pino Noir, and Cabernet Sauvignon. I would visit this shop if I was in the area more often.

The second location I visited was near 55th street called Wine & Spirits in midtown manhattan.This store had a lot of space to walk through and approached someone by the register if I can complete my assignment. So, I went around taking pictures and notes but was unable to ask specific questions. Unfortunately, I felt because I was not a customer I was rushed to get this assignment done and leave.

I would not recommend this store to any of my classmates. Once I left the store, I notice a “help- wanted” sign on the window which made me think that they just want someone to work there and not caring too much about customer service. It said a lot about this place just by me being there for a few minutes.

Wine Retail Store Analysis by Louie Panganiban

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At this retail store this was their version of a shelf talker. I believe the owner thought it was clever to just take an excerpt off a website, rather than speak on his own words about the wine on the shelf. 

Gertdrude Tuscana is a red wine that is an affordable table wine from Italy. I found out that its smooth and aged in stainless steal barrels. From what we know, it not being aged in wood barrels may result in a less smoky or vanilla flavor. The cartoon pig was a cute touch.

On this shelf holds slightly more pricey wines. For example this Benefizio Riserva Pomino Bianco holds a price of 47 dollars. I searched online for this exact same bottle and nothing was changed or different. This retail store is selling this bottle for the same price. At first glance I believed it to be a red wine, fooled by looks I picked it up and was surprised to see it was a white wine.

Here we have Domaine Saint Eugenie Corbieres Rogue. I enjoyed the look of wood chips at the bottom because it looks aesthetically pleasing. This is wine is known for having a mix blend of Syrah and Granche. Another great value for the price.

Another simple red wine having all those notes of red berries and slight pepper. This was another very affordable wine going at around 9 dollars. Suggested to buy for someone interested in getting into the large world of wine.

I will not name the wine retail shops for the sake of not having to waste anymore time with them.

The first retail store at first seemed to be interested because I assumed he thought that I was a customer. When I told him I was a student at NYCCT in Hospitality Management studying wine and asked for a little assistance in questions he gave me the cold shoulder, told me to do what ever i have to do and get out. I decided to just leave.

The second retail store I went to said they would be open at 12, but they weren’t so I waited. I checked online to double check the scheduled hours; they were still not opened.

The last and final retail store seemed normal, except the owner. The second I mentioned I was a student at NYCCT studying wines and NOT a customer I was met with hostility. I understand getting irked about not being informed ahead of time of my arrival, but still treat me with kindness because the best advertisement is WORD OF MOUTH. Pictures were fine, however when I asked for just FIVE minutes maybe less for two or three questions they couldn’t due to being too “busy” when right before I approached him he was just playing games on his phone. I could see now why your store was empty and I pray it remains this way.