Retail Wine Shop Assignment – Adam Sliwka

The first ShelfTalker is Weingut Brand. It is a German white wine that is a blend of Sylvaner and Chardonnay

The first ShelfTalker is Weingut Brand. It is a German white wine that is a blend of Sylvaner and Chardonnay

The second picture represents a red wine from Spain. It made from Alicante Bouschet grapes and the vintage is 2017.

The third picture represents a wine from a region I did not know they were making wines. It is a 2017 Chardonnay that was produced in South Africa in a region called Western Cape.

The fourth picture represents the sparkling wine that is not from France. It is Gruet which was produced in United States in New Mexico in a region Albuquerque. It is a blend of Pinot Noir and Chardonnay.

The fifth picture represents a white wine that I purchased that day. It is a 2017 Pinot Blanc that was produced in Alsace, France. It was very refreshing wine, with lemon and green apples notes.

For the Wine Retail Shop Assignment I choose to go to Bottlerocket that is located at 5 W. 19th Street, New York, because it was close from where I was working that day. I went there on Friday, November 22nd around 8:30PM. The location was not hard to find as the store is on the corner.

As I enter the store, one lady that was giving out free samples of Tequila, she greeted me nicely and asked me if I wanted to try a sample of a tequila that they had discount on that night. Even though I went to the store looking for wines, I could not refuse a free sample. After that I went to look for wines. As I looked around I realized that this store is well organized and clean. After few seconds a manager of the store came up to me asking If I need any help.

I introduce myself and claimed that I’m a hospitality management student and that I have an assignment for my wine class. I asked him if he could help me by answering a few questions. He was happy to help so first he gave me a little tour around the store. First he showed me every shelf one by one, country by country. Every bottle of wine on the shelf had written description which I thought was amazing because even without any help you can find a wine that matches your preference. The store in general looks colorful, the big shelfs with wines categorized by country were located by the walls. On the middle of the store they had smaller shelfs with a wines but each shelf had different food pairings, such as one shelf was with wines that pairs well with pasta, other was for seafood, beef, Chinese takeout, poultry etc..

I wanted to purchase a wine for myself so I asked him for help. I explained him that I like dry white wine that is smooth to drink. Right away he pointed me to a 2017 Pinot Blanc that came from France, Alsace.

I would highly recommend this store to anyone who loves wines. This was the best wine store I have ever seen. The staff there was super friendly, the store was clean and everything had it’s own description which made my investigation much easier.



5 thoughts on “Retail Wine Shop Assignment – Adam Sliwka

  1. Hi Adam,Reading your retail wine shop post of Bottlerocket has made me curious about visiting this wine shop. The first impression is important to me. Especially, when you are a new customer. It shows that this shop handles with care. I would definitely try the same white wine you purchased.

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