Retail Wine Shop Analysis- Natasha Decena

Inwood Hill Spirits & Wine Room is located in upper Manhattan, 215th street and Broadway. Like many retail wine shops, it offers a wide- ranging variety of wines originating from both new and old wine regions. However, modestly sized, Inwood Hill Spirits & Wines Room does not include a large selection of wines but is rather more focused on the quality provided to its consumers. The price range is generally moderate with a few exceptional selections. Subsequently, the objective of the establishment is to provide inexpensive and quality wines and spirits. To ensure a positive experience to his clientele, the owner/ manager is very attentive to each costumer, assisting in making informed decisions by his guests.

An initial impression a costumer will duly note is the format in which the shop is organized- all of the wine regions are clearly identifiable and labeled. Individual circular shelving units occupy the front of the store with labels on top, naming each region that designates to each shelf.  The layout of the store helps simplify the search so that a desired wine may be easily located without the help of a store attendant. The modest size of the establishment clearly does not dictate the expanding variety of wines that are provided. In all, the following wine selections are made available for purchase: red, white, rosé, sparkling, sake, fortified/dessert, fruit/beverage, kosher, organic and vegan.

Generally, wines are moderately priced and affordable for frequent consumers. All of the wines are carefully selected; in fact, upon tastings, if costumers do not approve of a wine, the owner will not include the product for retail. When speaking to the owner, Norberto Duran, explained was his intention to provide inexpensive quality wines for his clients. He stressed the importance of consideration for his clients and to mainly include popular varietals on his shelves.

Unlike Mr. Duran, the store attendants did not express the same enthusiasm to succor customers. Store attendants seemed to have been family members which may possibly explain their detachment to the business. This may lead a costumer to feel like they are not being well informed prior to making a purchase. Looking to hire more knowledgeable and passionate professionals would benefit the business at Inwood Hill Spirits & Wines Room.

Additionally, as included services, provided every weekend is wine tastings. Some include Bordeaux blends, Argentinean organics, and wines of Portugal- a few examples of tastings provided in the month of October. Also, beginning in 2013, Inwood Hill Spirits & Wines Room will host a wine club that will focus on introducing a larger varietal of wines, latest trends in the world of wines- like methodology, and a bit of history. Lastly, included on the website are additional promotions on discounts and such.

In closing, Inwood Hill Spirits & Wines Room provides a wide- ranging variety of wines that tailor to the array of its clients; some options include organic or vegan wines. The selection of wines and service provided promote quality. The store owner carefully selects his products for retail to defend and preserve the quality of the establishment. Unfortunately, the only evident detriment to the business is the store attendants that do not share the same passion as that of the owner. Regardless, the establishment is welcoming and provides options to cater any occasion.

Inwood Hills Spirits & Wines website:

http://inwoodhillswines.com/

 

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One Response to Retail Wine Shop Analysis- Natasha Decena

  1. Mr. Duran seems to know his guests but may need to focus on improved training. No matter how knowledgeable and passionate one employee is, they can not compensate for all others. Maybe they should study wine (and marketing too)!!

    You made valuable points.

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