Industry Leader/Organization Profile

You have recently been hired by _____________ [choose an industry leader or leading organization in the field you wish to start your career]. As part of the orientation process you are asked to write an essay explaining what you know about the leader/organization and what your career goals are.

Role and Audience
The essay is to be written as if the department head of your desired work location will be reading it.

Follow APA Standards including but not limited to:

  • Title page
  • Proper page numbers, spacing and font
  • Citations
  • Reference page
  • Minimum of ~250 words, ~325 words preferred
  • Submit a rough draft, reviewed by a writing tutor, to the back of the final submission.


  • Inclusion of three (3) reliable/academic sources with reference page
  • Proofread and free of typos and grammatical errors
  • Effective sentence structure
  • Inclusion of proper industry terminology and the understanding of the impact the chosen person or organization has had on the hospitality industry
  • Thoughtful and coherent communication of career goals

Criteria for Assessment
See assignment rubric

Student Learning Outcomes
Upon completion of this assignment, students will be able to:

  • Identify and articulate the scope of the hospitality and tourism industry through written business communication
  • Describe the characteristics of the hospitality industry on local, national and international perspective and his/her role with the industry
  • Demonstrate the understanding of the duties of the key executives and department heads in the hospitality industry and their impact on trends in the industry
  • Describe key management functions using professional terms and communication standards

15% of Total Grade

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