AA 2013 Logo

The new American Airlines logo has made its debut as the company prepares to change the way they do business. Earlier this year American Airlines made the announcement of their new face as how they become more costumer oriented. The brand new design includes different colors than the ones they have use throughout the years since 1934.

The new design reflects an airplane wing in between the blue and red symbolizing the American flag. It is simple and elegant in design and creates a feeling that the company is trying to change they views towards the costumers and not only in business. Wit this new logo the company hopes to overcome the competition that currently is affecting many airlines.  The previous logo was design by Massimo Vignelli and it created a new company with new beliefs that surrounded the logo.