Balenciaga is a high-end fashion brand known for its simple but basic logo with the name spelled out in bold capital letters. Founder Cristobal Balenciaga opened the first boutique in 1917 and was known for having women of strong character wear his clothing. Their identity has changed over its long history with its most recent logo being created by creative director Demna Gvisalia. Keeping the iconic simple font, he boldens the name signifying its heavily known presence.
Balenciaga is a high-end fashion brand known for its simple but basic logo with the name spelled out in bold capital letters. Founder Cristobal Balenciaga opened the first boutique in 1917 and was known for having women of strong character wear his clothing. Their identity has changed over its long history with its most recent logo being created by creative director Demna Gvisalia. Keeping the iconic simple font, he boldens the name signifying its heavily known presence.
In 2001, Kering acquired 91 percent of Balenciaga after the business closed in 1972. With this the company went through a new era with a new logo. Under the direction of Nicholas Ghesquiere, Balenciaga’s vision wasn’t changed but rather built upon as seen in the Fall 2001 Ready-To-Wear collection focused majorly on womens clothing with little to no branding.
https://www.vogue.com/fashion-shows/fall-2001-ready-to-wear/balenciaga
After Ghesquiere’s departure in 2012, Alexander Wang became the new Creative Director of the brand. With his debut building off of the brands identity using the black and white tones whilst bringing a modern take with fur bombers and vests. In his spring 2014 collection, which would be his last collection with the brand, he brings the bright colors of spring while keeping the formal idea of wear with a more loose approach.
When the current Creative Director Demna Gvisalia came to the brand in 2015, he took a turn that would completely shift the direction of Balenciaga as a whole. Demna, being the founder of Vetements, brings his idea of high end streetwear to the luxury brand. With him he brings in a new Logo for the brand, dropping the double B and just keeping the name itself.
With Demna being the new creative designer, Balenciaga went from being this brand that only business people and older people wore to the new hip thing that celebrities like Kanye and Kim Kardashian have been sporting as of lately.
Currently, Kanye, Demna, and GAP are set to release a Balenciaga X Gap X Yeezy capsule full of looks using denim and dark tones.
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