The graph that I chose for this assignment relates to my major Fashion Marketing. It is an article written by Amalia Agathou. The aricle is about a Spain-based Chicisimo fashion site. It has managed to establish itself as a go-to destination for street style inspiration, building a vibrant community for fashionistas to share their looks and tag their closet, opening them up to the world. Brands like Zara and H&M have joined Chicisimo, showcasing looks that feature their designs and rewarding the most stylish Chicisimo members. Chicisimo has managed in such a short of time to go beyond being one more fashion community, taking an in-depth look into street style, data mining and generating statistics from its membersâ activity. Having published fashion reports based on data like this in the past, Chihisimo has now published new findings, highlighting correlations between fashion items. There are millions of girls out there who have to decide, daily, how to combine a yellow sweater, or how to rock a little black dress, or simply, what to wear tomorrow. We believe helping girls make these decisions is a very interesting challenge, and thatâs our focus! We are obsessed with building an awesome and useful product for the community. Right now our two main features are âshare your looksâ and âcreate an album of looksâ â you can create an album and aggregate looks with ideas to go to a wedding, or looks with military style, or anything that makes sense.
