Logo research paper


CDMG 1111, Section D304



History of LEGO’s Logo

LEGO is many generations of kids and adult’s favorites, it has been a world-famous toy manufacturer, and its sales are among the top 10 toys in the world. Lego has been accompanied by countless children’s growth. The bright red, yellow and white colors of the logo leap out at consumers and can easily catch the eye of a young child.The plastic blocks have convex grains at one end and holes in the other to be inserted into the granule which creates unlimited imagination and the future of creativity. In the continuous improvement of lego products, its logo also changes over time, the iconic LEGO logo is used to mark all LEGO’s products like movie and game are as being associated with the brand and become one of the most recognizable and successful logos of all.

However, the first LEGO’s logo was a rather uninspiring design. Lego founded in Denmark, has a history of 80 years. The first LEGO logo was introduced by Ole Kirk Christiansen in 1934, it came from “leg-godt” in Danish, meaning “to play well”, and later he learned that the name means “Build and pile up” in Latin. therefore, he uses the words LEGO spelled out in an ordinary, black font as LEGO’s logo. The name was registered as a trademark in 1954. Two years later, Ole Kirk Christiansen redesigned the LEGO logo and first used on wooden toys in 1936. He added Fabriken in the left and Billund in the right of LEGO font. Fabriken Billund is a factory which near the birthplace of Ole Kirk Christiansen.Afterwards, there is two different logos in 1946. In 1946, the logo was composed of “LEGO” print and handwriting “Klodser” which meaning blocks. Red began to enter the main color of the LEGO logo. The second logo is inspired by the box used in LEGO products, and the following text “Billund Denmark”

When Ole Kirk Christiansen purchased the first machine for casting plastic, the company began manufacturing plastic toys. The next year, the theme color is yellow with the oval logo. In later 1953, Automatic Binding Bricks are renamed to LEGO Mursten and come out with a new logo which the yellow background, the red font, and the handwritten Mursten font. Under the font, there are two children who playing LEGO. Shortly after, the first one of the oval logos appeared on LEGO Mursten catalog. Although the Lego logo changed many times, the company still has not standardized the brand colors and style. Between 1953 to 1958 the logo didn’t ‘t change much. But in1958, Ole Kirk Christiansen passed away, his son Godtfred officially succeeded and actively pursued his own “System” concept. LEGO building blocks were redesigned, greatly enhanced the versatility and convergence, “System” has become a deputy theme of the logo.

“The first of the rectangular/square logos. This and many variants were used worldwide for the next 13 years.” From logodesignlove website is talking about the first logo that has LEGO himself notable brand colors and style was decided in 1960. Red background, LEGO’s logo text and handwriting “System” as the deputy theme. Later, the first LEGO package released. The new logo on the right side of the color symbol of the new package using the new material of the five colors, Lego blocks since the farewell red and white monochrome color.

Before the last logo was designed, there is a similar logo was designed. “This logo goes in 1973, the same year that LEGO started production and distribution in the US. It intended an attempt to cement a single worldwide logo and remains the mostlectionisable version of LEGO’s brand identity. “this logo was done a great job when LEGO enterprise trying to develop in the US market.

From 1998 to present, the LEGO logo has become one of the most recognizable logos of all, especially for younger audiences and kids. A bright red background, white text with a black stroke color and yellow outline can easily to attract people’s attention and make it easier to remember their brand.  Also from each of the evolution of LEGO’s logo, means that the new product of this enterprise appears and changes



Evolution of the LEGO logo
Lego history. –
The History of LEGO and their Logo Design. http://blog.logomyway.com/history-of-lego-logo-design/
The LEGO Group History

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