Toyota is one of the largest Japanese car companies in the world and the leader in automotive industry. Its logo is one of the most recognizable global emblems and is associated with innovation and great value. The famous oval logo was only introduced in 1989. The first emblem that appeared on Toyota cars in 1936 was the last name of the founder, Kiichiro Toyoda, in red letters, embedded into what seemed to be a diamond figure. Ten years later it was replaced with the ‘Toyoda’ word, spelled in Japanese, in a red circle. This sign remained active in important  market through 1989. However, with the company’s expansion to foreign markets and North America even Toyota was looking for a universal logo powerful the brand image.

Toyota logo is known worldwide as a combination of three ovals. The two overlapped inner ovals represent connection between the hearts of the customers and the heart of the company as well as mutually trusted relationship between them. They also symbolize ‘T’ for Toyota. The two ovals are embedded into a large ellipse that stands for world embracing Toyota. Toyota emblem consists of three horizontally symmetrical ellipses combined in a single configuration to bear the corporate values. This symmetry makes the logo recognizable both from the front and when seen through rear-view mirrors. The corporate Toyota logo is designed in red color on white background, which is an attractive and eye-catching combination. The logo seen on most Toyota cars is all silver, with gradient shades. This is a modern option, typical for most car manufacturers. The hybrid models feature the silver emblem placed on black font with vivid blue shades.

As of 2012, Toyota was the largest car manufacturer of 2012 in the whole world and in 2014 was the twelfth-largest company by revenue, which exceeded $22 trillion. In July of last year, the company also celebrated producing its 200-million vehicle and even won an award formore than 10 million vehicles per year.

I personally own a 2013 Toyota Corolla in red. That is my baby and I am proud to own a Toyota. Toyota is the only company besides Honda that has the strongest engine and can last forever. A Toyota can go from more than 250,000 miles as long as it is well maintained and taken care of.