HMGT4702, FA2018

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    My idea for a new product would be coffee ice cubes at Einsteins Bagels.

    Einsteins Bagels is a popular bagel and coffee shop mainly located in airports, college campuses, and heavily populated areas.

    Coffee cubes eliminate the issue that iced coffee drinkers have of watered down coffee. This trend is popular with other coffee shops because creates a use out of what could be a waste.

    This is a huge plus for flavored coffees, as well as people like more than one flavor in their coffees.

    The product will cost 50 cents more but this products will fulfill the customers when they buy our product.

    Business Objective

    -It cuts down on waste

    -The business objective will be to insure the ice coffee will last long and have more flavor for the customer.

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