ENG 1121 D476 Fall 2019 Toggle navigation

today i was walking to the train stations after my last class and i notice this ad outside the train station. And it looked like a logo of a regular Burger king, looked like any Burger. with bold words called the Impossible Whopper. it is a rhetorical situation, it draws those who are not in to meat and others who like Berger king. along with its visual features , some of you may have seen it the commercial. with a comment next to the Burger 100% Whopper 0% beef, and a little logo of burger king. with a lot of words repeated impossible added with color in the background.its a logos because it is a fact the burger is 0% beef and pathos because it draws excitement to those who want to try it.

I was on Instagram, scrolling, when an advertisement for Apple popped up. It was a simple picture of the iPhone XR in several different colors. The background was black, then about 3 colors of the XR were lined up next to each other. It said “iPhone XR, Buy Now.” It’s a rhetorical situation in which the brand wants others to switch to iPhone or users to upgrade to a better version. The mode of this advertisement was visual, and the media was digital. The ad was a visual picture on my phone while I was scrolling through social media. The audience intended for this ad are people who have an older version of an iPhone, those who do not have iPhone, and basically anyone who can afford this item. The rhetorical appeal is ethos because the company, Apple, has a lot of credibility due to the fact that most people have iPhones and are familiar with this brand. The genre of this ad is technology. The common elements are the vibrant colors and sleek design of the iPhone. The style of this ad was simple, and straight to the point. The design was colorful, and the text was bold.

I was on Snapchat, scrolling and I found an ad for Starling Bank. The ad discusses how you can spend with your mobile wallet and spend internationally with no charges to your card.The purpose of the ad is to get people to bank with them because it’s much easier than normal banks. The audience is for people who travel and are looking for easier ways to bank. The Rhetorical appeals is ethos because Starling Bank came in second place for consumers that approve app usability.The mode of this advertisement was visual and the media was digital. The common examples was a phone with a virtual wallet to show you how the wallet works. The style was bold white letters. The design was green and white.

I was on YouTube, and decided to watch a music video when an ad came up, it is an website called, monday.com. It’a platform used for managers to maintain and organize their group projects. The purpose of the ad is a platform that makes teamwork easier, meeting deadlines, and customizes platforms. The audience would be for managers who want an easier way to organize and manage their group projects. The rhetorical appeal would be pathos because in the ad it shows a person talking about the hassles of putting the group together, and she found monday.com very useful for her projects, and anyone who sees this would think that this ad could lead them to a better solution as to how to handle their team and progress. The mode of this ad was visual and the media is digital. The common examples are graphs and computers. The design is in green background with people and words in front of them. The style is with bold white letters.

I seen this ad multiple times in the train on my way to school. “Casper’s” new puzzle ads really make you think to figure out the picture puzzles. The audience are the public, those who use the subway as a daily transportation to get to work or school, and people who may be interested in the product the ad is portraying, SLEEP. Everyone loves sleep so what better way to get people to shop for mattresses and beddings than solving fun puzzles as to why “Casper’s” would be the reason for your beauty sleep. In this case it’s a rhetorical situation intended to persuade the public to switch from their boring mattresses and beddings to something more comfortable and exciting. The rhetorical appeal are the picture puzzles. Nothing but colors and pictures or symbols of all sorts to catch the public’s eye. Their way of persuading the public, when you stop and stare to think of what the puzzle means you don’t stop till you’ve solved puzzle after puzzle and had a good laugh. Therefore, making you visit their website to compare your puzzle answers. The rhetorical appeal shown is pathos because it grabs your attention and can have your mind filled with different emotions. The mode of this ad is visual, pictures and the media was simple, a bunch of signs on the train. The style and design is straight forward, filled with colors and all types of different pictures, with no writing so there is no way you’ll be distracted from solving each puzzle. The genre of this ad is health, mentally and physically, sleep.

While I was on the 5 train, I saw an ad for a dating app called Hinge. The ad uses a few phrases to show their primary audience how much they care about them getting into a relationship and they don’t care as much for them to keep the app afterwards. The phrases or slogans are as follows ” The dating app designed to be deleted, Hinge.”, ” Find each other make us go extinct.” ” Let the sparks fly. We won’t feel a thing.”
The purpose of that ad is to get single people to download Hinge in order to find a partner. The primary audience are single people and the secondary audience are non singles and anyone else that sees it. The ad portrays ethos by showing couples that have used the app and it worked so well for them that they don’t need it anymore. It uses pathos by showing that the couples that have used the app are happy together and really enjoy each other’s company. Logos isn’t part of the ad. The mode and media are visual, text and obviously ad. The composer might have chosen visual and text because it’s easier and quicker to grab people’s attention and sometimes inevitable. It makes the app sound fascinating, it makes the audience want to try it out to figure out what causes them to be so confident about its effects. The patterns that I noticed are that for each different couple, they show a different dating spot and they showed a type of box with eyes, the letter H (Hinge) and how it’s being destroyed. The style used is both first and third person, informal, and basic vocabulary. Bright colors are used as attention grabbers and there are no sources included.

While listening to a shuffled playlist on SoundCloud one day, I was interrupted by a 30-second ad that was trying to give information about the negative effects of vaping, and persuade the targeted audience to stop vaping. This target audience that the ad referred to was mainly teenagers and young adults, who happen to be the leading users of juuls and wax pens. There were visuals of a nasty, colorless substance entering a bloodstream known as formaldehyde, which is actually used in building materials and produces many housing products. The substance has the destructive ability to cause irritation and damage to the lining of the nose and throat upon inhalation. It can even cause caner too. The ad was trying to make an appeal to the audience’s emotions and mindset by throwing negative statistics and studies at them, followed by personal accounts of people who tried vaping, including their family members, who all suffered grave fates. This was intended to alert whomever was watching/listening to this ad and prevent them from going down the same path others went, or better yet saving lives. I also noticed that the ad was “speaking” to me in second person, but with a formal tone. Most likely this was another method used in order to get personal and close to the target audience. I thought it was a genius idea because it puts a sense of fear and awareness within the mind of the listener/viewer, making them second guess their thoughts of vaping, and consider the repercussions of doing it. In closing, I think the ad was well put together, and it was successful in getting to the point, and sounding as convincing as possible in preventing more and more people from slowly throwing their lives away through the action of vaping.