You must be logged in to reply to this topic.
- Due 9/8 at 5PM: Analysis of an ad
-
Ad link – https://www.youtube.com/watch?v=z-o_LI8-5oY
1. Purpose – Have people buy their product.
2. Audience – People that are afraid to talk to other people from close or feels uncomfortable because their breath might smell bad.
3. Rhetorical appeals:
Ethos – The cast is an actor that’s been around Hollywood and has been a part of many movies/ads/shows.
4. Modes and Media – The video provides a visual of what it may look like and you won’t have to feel uncomfortable when you’re talking to someone from close, can still talk with confidence.Genre:
1. Common examples: This can be seen when you’re watching tv.
2. Style: Provides multiple examples and comes across multiple people with having no issues.
3. Design – Since it was shot in an office environment the colors are gray, white and a little bit dark blue.
4. Source – Don’t know.link: https://www.youtube.com/watch?v=HB1EA0dl3bY
Rhetorical Situation:

1. Purpose – To make people switch their internet to Fios
2. Audience – People who have internet problems or looking for a better internet
3. Rhetorical appeals

Ethos – One of the biggest interest provider

Pathos – To make you feel your internet is bad if they can’t handle multiple device at the same time
Logos – It can provide internet to multiple devices without a problem
4. Modes and Media- Its a video consist of visual and audioGenre:

1. Common examples – It show up when you watching a video
2. Style – It states how fios can easily provide internet to multiple devices and there is
3. Design – The background is all white and people stand in the middle
4. Sources – Not sureRhetorical Situation:
1. Purpose: the publisher is trying to tell all New Yorkers to pair the regular fair of $2.75 rather than avoid it and potentially get a ticket of $100
2. Audience: Every New Yorker
3. Rhetorical Appeals:
– Ethos: MTA (Metropolitan Transportation Authority) a well know company for transportation
– Pathos: Guilt for those who don’t pay the fares
– Logos: None
4. Modes and Media: A visual posterGenre:
1. Common Elements: Seen on the subway train
2. Style: that it’s best to pay the fare than the ticket
3. Design: White background with black and purple font colors and the MTA logo on the bottom right corner saying “Don’t get a ticket. Please pay the fare”
4.Rhetorical Situation:
1. Purpose: the publisher is trying to tell all New Yorkers to pair the regular fair of $2.75 rather than avoid it and potentially get a ticket of $100
2. Audience: Every New Yorker
3. Rhetorical Appeals:
– Ethos: MTA (Metropolitan Transportation Authority) a well know company for transportation
– Pathos: Guilt for those who don’t pay the fares
– Logos: None
4. Modes and Media: A visual posterGenre:
1. Common Elements: Seen on the subway train
2. Style: that it’s best to pay the fare than the ticket
3. Design: White background with black and purple font colors and the MTA logo on the bottom right corner saying “Don’t get a ticket. Please pay the fare”
4. NoneVideo link – https://www.youtube.com/watch?v=whpJ19RJ4JY&feature=share
Purpose:
This video advertisement is a bit different to a general advertisement. Nike is trying to persuade females to take a stand for equality in sports.
Audience:
For females as a primary audience and males as a secondary audience.
Rhetorical appeals:
Ethos- one of the most popular brands of sport wear gear.
Pathos- they try to persuade females to stand up for equality in sports and quotes “ it is only crazy until you do it” “ just do it”.
Logos-nike
Modes and media:
The advertisement utilized video, audio and there famous slogan to to persuade females to take a stand.
Genre:
Common example- this ad is on YouTube and begins to play in between videos.
Style- showcases motivational speech to get one active and that’s what nike and their famous slogan means to just do it.
Design- opens up with a scene of a woman crying and scenes start playing where females are behind discredited in sports and are called crazy, delusional, and dramatic, and then positively start conveying the message of the video. They begin playing violins in the background and a encouraging quote at the end which states “ it’s only crazy until you do it”.
Source- the sources they used were Serena Williams voice sending the message and inspirational speech about her having a baby and still coming back for more.Rhetorical Situation:
1. Purpose: To make continuing students apply to CUNY because there’s still time.
2. Audience: Every college student or high school graduate choosing to continue their education.
3. Rhetorical Appeals:
Ethos: CUNY a high known college .
Pathos: Fear that they won’t have classes for you major available.
Logos: none.
4. Modes and Media:This Ad is trying to convince every student to apply for 2019 fall semester.Genre:
1. Common example: This ad is featured on the train which makes it be seen by everyone who wants to apply to college.
2. Style: It’s Assertive, making you feel motivated to get up and do the application.
3. Design: they put an alarm clock with the word “LATE” making us know that it is not late to register.
4. Sources: CUNY Direct Admission.Ad: https://www.youtube.com/watch?v=hOVkEHADCg4
1. Purpose – To have kids follow/chase there dreams
2. Audience – For everyone
3. Rhetorical appeals:
Ethos – Nike is one of the top sports brands in the world and they used world famous pro athletes both female and male to get there point across.
4. Modes and Media – The ad uses visual and audio to show that if you follow your dream that anything is possible and don’t let the world change you, but that you have to change the world.
Genre:
1. Common examples: This ad can be seen on tv, youtube most of the time also anywhere in social media.
2. Style: The video used a serious tone because it showed a girl trying to see what it will be like to be a world famous soccer player so it shows here holding the hand of multiple famous female soccer athletes in different scenarios, the tone is also trying to get people inspired and motivated to follow there dreams.
3. Design – The video shows the girl in the tunnel before she steps on to the soccer field, then you see her inside the locker room, in the gym, coming off the airplane, in a photo shoot as well as in the sidelines as a coach with music playing in the background with some fans screaming and one person narrating the game.
4. Source – The source is having Lieke Martens talking to the girl in the tunnel before she steps out to the field with her.
You must be logged in to reply to this topic.
