Compare and Contrast: Window VS Painting Toggle navigation

This course is designed to provide an exploration of visual merchandising by considering
the product presentation in the retail environment. This course explores the theoretical
and practical use of in-store environments, lighting, special effects, fixtures and product
placement as a form of visual communication intended to convey a specific message
about the fashion brand and to influence the consumer. Topics include the creation of
specialty and department store displays, the design of visuals for walls and windows,
professional presentation techniques, and the effects of color, music and lighting on
consumer behavior.