COMD3633, Advanced Strategies in Illustration, SP20

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  • Week 12.5 Lets talk about those SAMPLE PITCHES
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    Sara Gómez Woolley

    LECTURE: You may do this alone or continue working with your group.  Continue Carefully reviewing the sample pitches. (uploaded to COURSE FILES) Afterwards pick them apart in our class DISCUSSION.  Consider things like:

    What works and what doesn’t work.
    What commonalities are there between the samples?
    Is there a shared tone?
    What things to all or most of them do?  For example, do all of them establish their place in the market?  Do all of them cite other works for comparison?
    What differences are there?
    What take-aways do you have from reviewing them?


    Henry Zeng

    All but one of the pitch packets had a plot summary about what they were pitching. Along with that character designs and environment concepts were shown as a way of establishing the look and feel of what the artists wanted to make. Towards the end of each packet the artist usually talks about target audience, time frame, format, dimensions, etc.
    There were different ways people would approach the plot summary: some broke it down to character dialogue almost like a storyboard while others wrote summaries that included character feelings, events, etc.

    I really liked the pitches that opened up with an overview that described the world and character motivations (Threshold Girls, Shirley Bones, Azure). Comparables were usually included in this section which made it easier to understand what they were going for, especially if you were familiar with the works.


    Three of the five pitches (Threshold Girls, Shirley Bones, and Eddie Van Hellsing) displayed pages from the comic books they are pitching. That’s important because it gives the viewer a sense of what the comic would look and feel like. The other two pitches (Los Pirineos and Azure) displayed the backgrounds settings instead. I do believe that this is also important for a pitch because it is introducing the viewer to the world of which the story takes place. The pitches for Los Pirineos, Azure, and Eddie Van Hellsing have character descriptions, thus introducing the viewer to those characters. Two pitches (Los Pirineos and Shirley Bones) cite other works for comparison. For Los Pirineos, it cited Persepolis and American Born Chinese. For Shirley Bones, it cited El Deafo, Ghost, and Rollergirl.
    It’s important to introduce the characters, settings, and overall story within the pitch to give the person viewing it an idea of what it is going to be about. Without it, they would have no idea what it is your pitching

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