COMD 3613 Advanced Illustration (Developing an Illustration Brand)

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COMD 3613 Advanced Illustration (Developing an Illustration Brand)
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Professor(s)
Department
Communication Design
Course Code
COMD 3613
Semester / Year
Spring 2020
Course Description

This course is designed to prepare students for entry into the professional world of illustration. We will exam methodologies for assembling a “targeted” portfolio for specific markets, by developing a personal illustration style. Students will learn how to brand and market that style. Writing professional proposals and creating self-generated projects will also be stressed. Business procedures, artist resources, creating a client list, and job-hunting skills will be discussed.