Daily Archives: April 10, 2012

A Lesson in Letterpress

Posted on by
7

Here is an article that gives a very good history of letterpress printing. Letterpress 101 offers a video demo of the letterpress printing process and an essay that reviews the history of printing—starting with the Gutenberg press. As you read the article you will definitely recognize a few familiar names. Are you surprised that a press as primitive as the letterpress is still used? Considering what we’ve learned so far, what type of projects would this press be best suited?

Using a Typeface to Improve a City’s Image

Posted on by
2

Can a typeface really help to improve a city’s image? There are a few people in Chattanooga who think so. It’s a project of a few designers and brand specialists. The city has begin going through a comeback and the designers want the city to accentuate the city’s potential to become the “Silicon Valley of the East Coast.”

Excerpt from Can a Font Help a City Make a Comeback?

Known in the 1960s as one of the country’s filthiest cities, Chattanooga has managed to clean up its act and its image in recent years, with a redeveloped riverfront and an artist relocation project. But the city’s “brand” is out of date and doesn’t live up to the creative energy on the ground, according to the team members.

Take a moment to read the full article and tell me if you think a font can help a city rebrand itself. If New York City had it’s own font, what aspect of the city would the typeface design portray?