These days businesses must have an online presence if they want to be productive and get a lot of customers. Same goes if you are a business owner of your own company. If a potential client is looking to buy a particular type of product or service, they are going to turn to online reviews to judge whether they should buy from you, and if your online reputation is lacking, then you are not going to get their business.
That’s why it’s vital to monitor your online reputation and take it very seriously. There are ways to do this on your own, as well as have it done by LemonDog Reputation Management.
Here are some ways to help improve your online reputation:
1. Remove barriers that cause review problems
Facts are that just about all potential customers like to read the online reviews of a company they are considering doing business with. The problem is less than 10 percent of customers actually leave a review. A happy customer is less likely to take the time to write a review because they just don’t think about it, are too busy and claim it’s just too much trouble. It’s the unhappy ones that like to go on there and rant and rave about the bad deal or bad service they got.
So, you must make it easier on your good customers to leave great reviews. One way to do that is to give them some sort of automated way to do this or send them a nice email and ask for a review, or ask on social media. If you respond to all customer comments, good or bad, it also helps people to be more likely to leave a review. Plus it shows you care and want to resolve a bad customer’s issue.
Another way to get customers to leave a review is to offer something in return like a coupon or some other type of discount or free item on their next visit.
2. Take the ads off your website
Did you know that the ads that appear on your website could be hurting your reputation? If you are for whatever reason running ads for third party companies, or have pop up adds or banner ads, these are things a lot of people hate. They can be very annoying and cause people to immediately leave your site and try elsewhere. So, you have to decide which is going to drive more money to you, those ads or happier customers.
3. Ask customers to upload their testimonies about your product/services
People who are checking you out to see if they want to buy from you will love seeing actual customers talking about or showing off your products/services. If you encourage your customers to upload their own photos or videos concerning their use of your products/services, it shows potential customers exactly how well those things worked for other people.
4. Put facts about your business online
Many times a business gets bad online reputation due to incorrect things being put online about them. This can be easily cleared up if you post all the facts and correct information about your company on your website.
5. Say you’re sorry when it’s your fault
If something does go wrong and you have an unhappy client, the worst thing you can do is to ignore the problem and think it will just go away. It’s best to jump right in and address the issue immediately. You need to find a way to resolve the issue so you not only don’t lose that client, but also so potential clients will trust you and want to do business with you.
You have to personally speak with the angry client and don’t just fluff them off or try to deny it happened. You must nicely and politely determine the issue, listen faithfully to their side of the issue and find a way to make it right. Even if it was the customer’s fault, there has to be some sort of solution to remedy whatever went wrong.
6. Optimize Your Online Social Media Profiles
These days’ social media is king and if you don’t have great social media profiles, then your business is more likely to fail. Be sure to have a presence on platforms like Facebook, Twitter and LinkedIn and remember that each of these has specific types of followers.
For instance, LinkedIn is a business related social media site meant to be a place that helps a business develop its brand and emphasize its professionalism. Twitter is meant for short little blurbs about what’s going on in your business and Facebook is a place to share longer posts on your business and what’s going on in your industry.
And always respond back to someone’s post. It helps to put a more human aspect onto your business and makes clients and potential clients see that you care about them.
All in all it’s vital for businesses to be aware of their online reputation. If not, you are doomed to failure. If you need help monitoring and/or helping to fix your online reputation you can always find help at a reputation management company like LemonDogMedia.