Author Archives: mirzarashid

Touring the Brooklyn Coffee Roasting Company. by Mirza Rashid

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2 weeks ago I went to Brooklyn coffee roasting company. Since I don’tĀ drink Alcohol and I love coffee it was a very good experience for me to explore the coffee roasting place. I had no idea how the coffee roasts and a brew I’m glad that I went there and learned a lot. I had a lotĀ of questions and the employees were super nice they answered all my questions. Melissa is a barista and she’s been working there for over 2 years.she has very good knowledge about coffee.I asked her what the difference between light roast coffee and dark roast coffee. so she told me light roast is coffee beans roasted at low temperature and short time.its has the floral and sweet flavor to it and dark roast is roasted for a long time and at a higher temperature. it has a strong and bitter flavor.

This is a samplerĀ testing machine where they test the coffee beans. in this machine they test the beans for its quality.theresĀ some rules to sample the coffee bean it should be stored in a cool and drakĀ place.The sample they roast 24 hours of cupping the beans.

This is sampler coffee stored for testing.

This is a Coffee roasting machine.This is where they roast coffee beans.so there areĀ two species of coffee Robusta and Arabica. Robusta coffee has more caffeine, it has a strong and bitter taste. and one the other side Arabica has much less caffeine than Robusta.has a sweeter taste.

Brooklyn Coffee Roastery is 85% fair trade.All of their coffee beans are locally roasted every day.They have coffee beans from all around the world.Brazil, Mexico.Kenya, Costa RicoĀ etc.They also have organicĀ and sustainableĀ coffees.

It was an amazing experience and I really learned a lot.

Retail Beverage Shop Analysis By: Mirza Rashid ( DISCOVERY WINES)

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For my retail beverage shop analyse assignment i visited Discovery Wine shop.Which is located in 16 Avenue B,Manhattan,NY 10009.It was very easy to find the store is in the corner of Avenue B.,I called the wine shop before and Arranged a meeting time with the manager.The manager Jessica Compton was really nice and humble.i had few questions she took her time and explained me everything.She had good knowledge of wine and spirits.I asked her if it was ok for me to take pictures they allowed me to take some pictures of their wine collection.I told manager the purpose for my visiting their wine shop.she was happy to know that our school offers wine and beverage class.It was my first time ever visiting a wine shop so i was very excited to learn about wines and walked around the store explored everything.Discovery wine shop is not that big store but the atmosphere was pleasant.Their wine selection is pretty diverse.they import wines from all over the world.

Discovery wines voted best wine shop in NYC -village voice 2010.This picture above is taken by me in their store.all the wines at this shelf is from France.France is the 3rd largest growing region for wine.their wines this shelf has some syrah,pinot noir,cabernet franc,merlot,gamay,grenache etc.

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so in this cabinet they stored some of their expensive wines.i asked the manager what is the oldest wine they have in their collection and how long its been stored there for. she said the oldest wine they have is called “Lafitte Rothschild” from 1990. Unfortunately i couldn’t take picture of that wine bottle because they stored it in their store basement.i also asked what kind of customer do they get.she told me recently a lot young people come to shop wines. and for their store mostly females.

this is their testing area.Every friday and Saturday from 6pm- 8pm they have new wines for testing.which i found very interesting and if you like any wine from the testing and you want to purchase they give 10% off for the customers.They offer free delivery and they also ship.

in this shelf they have all white wines from around the world.stored nice and neatly.The store was very organized. Theres sauvignon blanc,semilon,pinot grigio,riesling,chardonnay,moscato you name it and they have it

.in this shelf they have some wines from Austria and Germany. Austria makes less than one percent of all the wine in the world.they make about 28 million cases per year.their wines are mostly dry and sweet.overall it was a great experience for me.I learned about some of wines.Discovery wine have big selection of organic bio dynamic and sustainable wines from all over the world.