Author Archives: Jaei Lee

Visiting Channing Daughters Winery & Vineyard

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Employee was explaining to me about their winery and vineyard.

“Be open minded and get out of the comfort zone”, it was the first sentence I heard when I explained that I am a student who is studying wine in college.
There are way too many wines out in the world, and people think that wine will be good if the price is expensive. But some of the wines are just expensive because they are somehow well known. 

Gate of vineyard was close, so could not get closer look of vine.

Channing Daughter Winery is mineral soil, and climates of maritime with water from sea. The Vineyard grows and makes 6 different rose grape variety, 17 white, 4 pink, 4 orange (skin Fermentation of white), 18 red, 2 fortified, 6 Vervino Vermouth (Aromatized fortified), 3 sparkling, and 6 Petillant Naturel.
Because they make so much of different types of wine and prefer manual-harvest, decided to partner up with North Fork Vineyard, and makes wine with half of their grapes.

Still next to the wine tasting room – Vinification facilities are not open for customers.

Wine tasting room

As I joined the wine tasting, employee was repeating the word Flight which is the industrial explanation of trying wine. As we flight, he explained about the wine we try, and educated customers in to the wine in general. For example, when one of the customer was asking to have champagne, he started to talk about “method champenois”, and “riddling”.

During the wine tasting

 

He also talked about how all of their rose wines are bottle fermented and as wines are filter more and more, they lose its flavor more and more.
And also, there should be a guide line of making wine, but no rules should judge any wine making process because no one knows what kind of great wines can come out when its free of those rules.

Sediment of white wine (yeast)

During the wine tasting, I was able to see the sediment of Tocai Friulano which is the white wine. It came out of last pour of the bottle.

Vervino wine which puts the picture of its aroma instead of explanation in the word

Vervino wine is one of the very special wine that they carry. It’s fortified and automatized wine. With grape brandy it makes the beautiful aroma, and it’s slightly sweetens with a little bit of local honey. Everyone in the tasting room enjoyed this wine so much. But the only concern about this wine is that aroma is too strong, it overcomes every other flavor and last very long.

Wines for sale that were not on the tasting.

Wines for sale that used for tasting.

 

 

 

 

 

 

Wine club info

They do have a wine club for free every month, providing 11 different types of wine, and and 2 bottles to take home. It surely was amazing experience, to learn more details about wine.

Citation :
1. All About Orange Wine. (2018, November 01). Retrieved from https://winefolly.com/review/orange-wine/
2. Is manual harvest really better than mechanical harvest? No! | BKWine Magazine |. (2017, October 04). Retrieved from https://www.bkwine.com/features/winemaking-viticulture/raw-truth-manual-mechanical-harvest/
3. Parts of the Grape Vine: Shoots. (n.d.). Retrieved from https://articles.extension.org/pages/31098/parts-of-the-grape-vine:-shoots
4. About Our Wines. (n.d.). Retrieved from https://www.channingdaughters.com/about-our-wines-1

Wine Retail Shop Analysis

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Astor Wines & Spirits

I have visited Astor Wines & Spirits which is located in neighborhood of a lots of Italian restaurants. This shop is so organized and set up in the way made easier for customer to find their desire wine.
Each of every section had a sign on top, explaining what kind of region of wine, and they were separated by types of wine (red, white, sparkling and etc…). Not only that, they have Champagne section, Half bottle, Dessert wine, and a clearance section, which wines are on the sale.

Wine section of for sale

And when you take a closer look in to each sections of wine, there is a little note call “staff pick” which are written by staff of the shop, recommending their favorite wine for customers. Which I felt like a guest interaction for those who are not sure what to buy.

Recommendation by staff, explains in detail why customer should choose this wine

Walking around the shop, it was little difficult to find and have any staff to ask question because they were preparing for an event coming up (they plan out a lot of events of all different categories of wine). But one of the most experienced staff was nice enough to walk to me, and spend more than 20 minute for me to answer my question.

I wanted to know about their marketing strategies. In order to keep large wine shop, there must be efficient way to make customers comeback. He have explained to me, that the most important strategy is to build up a good relationship with producers and vendors. Because of that strong relationship, they could always have high quality of wines, and it rarely happens for them to return a bottles of wine.
Next step is relationship with guest. Like I have mentioned before, they a lot of events by different categories of wine. For example, one day, there will be more southern French wines display and will be on sale. It attracts customer to focus in certain wine, and become a fan of it.
They also send out email to their every customers about new wines, on sale wines, and the wines they customers requested for or a repeatedly bought wine.

Lastly, he wanted people to know, how so many great quality of wines are being underestimated because of popularity of producer. Small producers of wines are mostly made by hand with so much of effort, but because of small amounts of wines are produced, they don’t get so popular.

Shelf talker

Sparkling wine from California

La Banda del Argilico, Micro Wines 2017 Rueda, Spain

Hungary wines which are not common