Brewery Blog

For this assignment I decided to do it on a beer brewery, and I chose to go to Brooklyn Brewery located in Williamsburg, Brooklyn. This specific brewery has four ingredients which is malted barley, hops, yeast and water at times they might also add wheat.

Entrance of the brewery

Brooklyn brewery doesn’t use their own ingredients for their beer, by teaming up with Grow NYC’s Greenmarket they link up with local farms as a source of their grains. North County Farms in Watertown, NY is the biggest supplier supplying over 70% of the grain used in Brooklyn. All of the hops for their beers come from a farm outside of Syracuse, NY, owned by the very own Brooklyn Brewery’s technical director Mary Wiles, combined with their bavarian yeast and New York State water to complete the recipe. By using ingredients from local farm’s they reduce cost and help provide the freshest ingredients for their beer. North County Farms uses two granite stones to produce flours and other mixes from locally grown grains.The whole brewing process starts with what they call sanitization, cleaning all bacteria and any unwanted ingredients from the brew. After the sanitization comes the mash, during this process you’re extracting all the sugars, color and flavor you can from the grain, by heating water and adding the grain and stirring consistently you finally extract what you need. Going along the process the boil comes next, during this process you’re bringing your wort to a low, rolling boil and keeping it there for a period of time while adding ingredients like hops and spices. After this comes fermentation, this is when the beer actually becomes alcoholic.

In the tasting room there is an employee at each tasting with fifteen customers and you get to taste four different beers. Before the tasting starts the employee took us to the back and showed us how their beer is made taking us on a journey through their brewery passing by thousand gallon vats of beer and meeting many cheery faced employees. Along with that you get a step by step breakdown of how the beer is made, taking you from vat to vat explaining what happens in each one. After the trip through the brewery you get to sit in their lounge area tasting different beers or if that’s not your mood you can hit the store and purchase memorabilia or even your very own beer.







Wine Shop Analysis


Table Wine Jackson Heights 

Outside view of the wine store 

I am not too fond with how the wine shop looks from the outside it looks like a generic store the font on the banner is small which makes it hard to find. The purple banner makes  blends the wine shop blend in with all the other stores on this block. The window decoration is cute there is lights dangling around the wines on display and they have a vintage wagon with their best wines.

This is how the the shop looks from the inside

Inside view of the shop 2

Back of the wine shop

When I entered the wine shop I was immediately greeted by the staff and I was asked if I’ve gone to their store before I told them I haven’t and they gave me an overview of their entire store and asked what I needed help with. I really liked the fact they give every new customer a quick overview of the store that is a really different and nice  approach to your new customers it really made me feel welcomed and made me want to definitely come back. I asked to speak to the owner because Im currently studying wine at CityTech and the person who greeted ended up being the owner. He has had his business here for about 10 years, him and his wife own the establishment and they themselves to have studied wine and love how its processed and made. The way they set up their shop was popular sold wines were in the front and the rest was organized by country, region and vintage and display only six bottles of every wine on the shelves. The shop isn’t so small but isn’t big, I wish the shop was a bit bigger its somewhat tight space if there are more than than four customers. This shop seems to be well known in the neighborhood it was t busy when I came to visit.

Wine One: Shelf Talker

Red Wine Vigneti Del Sole 2017

This shelf Talker is a red wine from the region of Abruzzi which is located in Italy and has a red grape variety of Montepulciano and the producer is  Vigneti Del Sole.

Wine Two: Red Wine From Spain

Vina Cubillo 2009

This is a red wine from the region of Rioja which is located in Spain and has a red grape variety of Tempranillo and the producer is Lopez De Heredia.

Wine Three: Sparkling Wine Not From France

Canals & Munne 2015

This is a Sparkling wine from the region of Cava which is located in Spain and has a white grape variety of macabeu,xarello, and parellada and the producer is Cava canals and munne.

Wine Four : Red Wine From Croatia

Plavina 2016

This is a red wine from the region of Dalmatia which is located in Croatia and has a red grape variety of plavina and the producer is Pillzota.