Brooklyn Brewery

Last Saturday, on April 27th, I visited the Brooklyn Brewery. I wasn’t as fortunate to have visited a vineyard during my break so I went with an alternative. Brooklyn Brewery is located in Williamsburg, Brooklyn. According to their website, on Saturdays, Brooklyn Brewery hosts free tours every half hour. The brewery only holds a certain number of people at a time so I waited in a very long line before being able to get in. I was able to attend a 4:30pm tour where the workers explain the brewing process of how beer is made.

line outside

The line outside to get into Brooklyn Brewery. It was nice out so it wasn’t too bad

Surprisingly, there weren’t too many locals on the tour. A lot of people on this tour were from out of the country: Japan, Brazil, Sweden . Our tour guide mentioned that Sweden is the second largest market in the beer industry; the five boroughs of New York, specifically Brooklyn being the largest. The first stop on the tour was the brew house, “where the magic happens”. In this brew house, they store their current brewing system as well as their old brewing system which isn’t operational because it works manually and it’s hard to work with it in the volume of beer they make daily. However, they do use it to store water.


These large vessels are the brewery current brewing system where beer is made

The four major ingredients used to make beer is hops, barley, yeast and water. Ninety to ninety five percent of beer is just water. One thing that makes their beer so special is that the water that they get here in New York City comes from the Catskill Mountains and gets a lot of natural filtration. They don’t have to do a ton of treatments to the water. Malt is the process of germinated cereal grains. Most beers tend to be made with malted barley. The barley is grinded up and put through these travel pipes where it meets hot water almost as if making tea. What this does is activates enzymes in the grains that cause it to break down and release its sugars. Once this is all done you drain the water from the mash which is now full of sugar from the grains. This sticky, sweet liquid is called wort. It’s basically unmade beer, sort of like how dough is unmade bread.


A sample of the malted barley was passed around so everyone could see

The wort is then boiled  while hops and other spices are added several times. According to Beeriety, hops are the small, green cone-like fruit of a vine plant. They provide bitterness to balance out all the sugar in the wort, provide flavor and also act a natural preservative. Hops are also responsible for the aromatics of beer.


Sample of hop pellets that were passed around

Once the wort is done boiling and is cooled, strained and filtered. It is then put in one of the large brewing vessels and yeast is added to it for fermenting. The second stop of the tour was to the packaging hall and fermentation room. The tour guide explains that their are two big families of yeast used to make beer and they are ale and lager yeast. Ale yeast ferments very quickly, usually one to two weeks and ferments at a warmer temperature than lager yeast. Ale beers leaves behind flavor associated with the ale yeast itself such as fruity flavors, spicy flavors, banana and clove, etc. Lager comes from the word “lagern” which means to store and it typically takes a longer time to ferment, usually four to six weeks at a cooler temperature and more cleanly not leaving behind any flavors. It tends to be crisper. Basically the yeast eats up all that sugar in the wort and spits out carbon dioxide and alcohol as waste products.


My tour guide was very knowledgeable on how beer is made despite only working at the brewery on the weekends for 3 months. However, she does make whiskey on the weekdays at another establishment and says you have to know how to make beer first before you know how to make whiskey

After the tour, we were directed towards the tasting room which wasn’t the typically tasting room I was expecting. It seems more like a lounge where people came in to buy beer and sat and hung out. Kids and pets were allowed in this area.


Tasting room is a huge open space where people try different beers


This is the menu of beers people chose from for tasting


Me at Brooklyn Brewery as I pose for a stranger to take my picture .. Until next time


How Beer is Made | Beeriety. (n.d.). Retrieved from

Brewery, B. (n.d.). Visiting The Tasting Room : Brooklyn Brewery. Retrieved from

Retail Beverage Shop Analysis – Heights Chateau

This past Sunday, I visited Heights Chateau to do my wine retail store analysis because I was in the area and it was the closest wine store to me at the time. Heights Chateau is located in Brooklyn Heights on Atlantic Avenue and Henry Street. The location of this wine store plays a huge part in the store’s high volume of customers. In the area, there are surrounding restaurants, shopping, and most importantly, it is just minutes away from the Brooklyn Bridge.

Approaching the wine retail store, I thought they had a pretty inviting exterior – store name displayed largely over the entrance and see through display glass, displaying different arts, books and wine. According to the stores website, loyal customers are drawn in by the store’s classic and simple design of wine and wood and an ever-changing stock of carefully selected wines and spirits from around the world.

Heights Chateau Exterior

When I visited, there were three workers in the shop and one worker who seemed to be quite young offered to help me and has assisted me throughout my analysis. The wines in the shop are arranged by country and region. The first set of wines that I noticed on my right walking in were wines from France and in this section, were subtitles to separate these wines by the regions of France: Bordeaux, Burgundy, Loire Valley, etc. This was one of the store’s attributes; it definitely made finding the wines I intended to find much easier.

Heights Chateau executes free in store wine tastings on Thursday through Sunday evenings from 5- 8:30pm. This wine store does not keep all of their items on the shelf. Any wine over eighty dollars, except for select few wines are in the wine cellar. The wine cellar carries the shop’s most expensive bottles of wine, ranging from $100- $1000 wine bottles, kept at fifty seven degrees. Most other wine stores do not do this. Chateau carries a Wine Cellar List that is kept at the desk counter for anyone interested in expensive wine bottles.


Red Wine from Spain . 2015 Perica Vina Olagosa made in Rioja 


Sparkling Wine from Cava, Spain. 2016 Raventos i Blanc


Kosher Wine from Israel

Now this falls in the category of a “red” wine from s region I didn’t know made wine. So I missed the part where it said red wine because I was interested in this white wine but there are red wines displayed in the back. I was unaware of the fact that Israel made wine and Kosher at that. This was my first time hearing of such a thing. Apparently, Kosher wines are only from Israel and should be prayed over by a Rabbi.


This description explains information about an Apricot liqueur. This is considered a “shelf talker” that explains how treasured the fruit apricots are. It explains how Austria has an annual summer fest dedicated to the fruit.

One of the store’s weaknesses is not having many descriptions for the wines around the shop as well as not having the pricing up for the display wines for each section.