Wine Retail Shop Analysis

Astor Wines & Spirits

I have visited Astor Wines & Spirits which is located in neighborhood of a lots of Italian restaurants. This shop is so organized and set up in the way made easier for customer to find their desire wine.
Each of every section had a sign on top, explaining what kind of region of wine, and they were separated by types of wine (red, white, sparkling and etc…). Not only that, they have Champagne section, Half bottle, Dessert wine, and a clearance section, which wines are on the sale.

Wine section of for sale

And when you take a closer look in to each sections of wine, there is a little note call “staff pick” which are written by staff of the shop, recommending their favorite wine for customers. Which I felt like a guest interaction for those who are not sure what to buy.

Recommendation by staff, explains in detail why customer should choose this wine

Walking around the shop, it was little difficult to find and have any staff to ask question because they were preparing for an event coming up (they plan out a lot of events of all different categories of wine). But one of the most experienced staff was nice enough to walk to me, and spend more than 20 minute for me to answer my question.

I wanted to know about their marketing strategies. In order to keep large wine shop, there must be efficient way to make customers comeback. He have explained to me, that the most important strategy is to build up a good relationship with producers and vendors. Because of that strong relationship, they could always have high quality of wines, and it rarely happens for them to return a bottles of wine.
Next step is relationship with guest. Like I have mentioned before, they a lot of events by different categories of wine. For example, one day, there will be more southern French wines display and will be on sale. It attracts customer to focus in certain wine, and become a fan of it.
They also send out email to their every customers about new wines, on sale wines, and the wines they customers requested for or a repeatedly bought wine.

Lastly, he wanted people to know, how so many great quality of wines are being underestimated because of popularity of producer. Small producers of wines are mostly made by hand with so much of effort, but because of small amounts of wines are produced, they don’t get so popular.

Shelf talker

Sparkling wine from California

La Banda del Argilico, Micro Wines 2017 Rueda, Spain

Hungary wines which are not common

4 thoughts on “Wine Retail Shop Analysis

  1. This was one of my retail store i visited. You are correct with the layout was well as the categories, everything was detailed from the shelf talker, to the tasting area, the delivery service , the regions and the categories of the wines. One cannot go wrong when they visit Astor Wines and Spirits

  2. I was impressed by the setting of the wine store. It looked so clean, neat and tidy. Also, there were many detail descriptions for each of the wines. It was a good way for customers to find out the advantages of each wines. The staff was patient and nice, and it looked like you had a wonderful experience in the store.

  3. I like how this wine shop has a staff pick, this shows that the workers really know what they’re doing and know about their wines. Not only that but the store looks very organized which is a good thing because it makes it easier for the customers to get what they need and to even try new things by seeing new products.

Leave a Reply

Your email address will not be published. Required fields are marked *