Concierge Marketing Assignment

PDF Concierge marketing assignment and Oral Presentation f15

Concierge Marketing Assignment

20% of total course grade

Selection of NYC Attraction is Due Before Class Begins, Week 8

Written Assignment is Due in Class, Week 11

Presentations will be Conducted Week 11 and 12

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Task

Consider all that New York has to offer visitors and New Yorkers alike. Consider also places in New York that you have never visited but would like to explore; perhaps a museum, an art gallery, a park, a sports arena, a restaurant and so much more. Make a list of these places. Then choose one to visit considering 1) significance to the culture of New York, 2) the attraction’s point of difference and 3) the target demographic of the attraction.

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After your site visit write an essay describing 1) it’s significance to the culture of NY, 2) what makes the attraction unique, 3) who is the target demographic, 4) examples of hospitality you witnessed, 5) areas of improvement in guest service

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Role and Audience

You are the Concierge of an upscale hotel in Manhattan; you will use your research to communicate to your guests about NYC attractions.

Format

Assignment selections

  • Post your chosen tourist attraction on OpenLab as a response on the “Experiential Learning Assignment” page (do not create a post). Include a brief statement as to why this site is significant to the culture of New York including a reference
  • Only one student per attraction

Written portion, 2-2½ page essay (10% of total grade)

  • APA format and standards, proper grammar, sentence structure, spelling…
  • Minimum of three credible references
  • Exhibit the ability to evaluate the importance of the tourist attraction or historically significant location to the New York City hospitality industry
  • Provide evidence of the importance of employees as a part of the product and how an employee influences the guest’s experience.
  • See writing rubric

Oral presentation (10% of total grade)

  • Students will be divided into groups (each person will work independently)
  • Students will conduct a two minute presentation in small group settings of 3-4 people, no questions will be asked at this time (see oral communication rubric)
  • Students should be prepared to repeat their presentation 4- 6 times to both classmates and faculty members
  • Upon completion of the small group presentations, students will have the opportunity to ask individual questions to their classmates, one minute
  • Students will nominate their peers’ presentation for a variety of “Best of…” awards.

Student Learning Outcomes
Upon completion of this assignment, students will be able to:

  • Discuss scope of the hospitality and tourism industry
  • Gather information from observation in regard to the hospitality industry from a local, national and global perspective
  • Evaluate and examine hotel classifications
  • Engage in high impact and industry specific written and oral communication

42 thoughts on “Concierge Marketing Assignment”

  2. Janelle Victor

    I am Choosing the Museum of Modern Art (MoMA)
    It is significant to NYC, as it is considered to be a shrine of pop culture and the 20th Century

    “It has something for everyone”
    -Travel.usnews.com

    Reply ↓
  3. Sabiha Begum

    The high line is a 1.45-mile-long public park built in Manhattan on an elevated section of the formal New York Central Railroad. NYC’s only elevated park is one of Manhattan’s most popular New York attractions. A walk through it explores many trees, grasses, flowers, glimpses of the original railroad tracks with generous seating area. The scenic view overlooks out onto the Hudson River and surrounding cityscapes from the park.
    The Whitney museum of American art; an art museum situated between the High Line and the Hudson River, exhibits and offers a great display of its vast collection of modern and contemporary American art.
    The Whitney focuses on 20th- and 21st-century American art.
    Times square, a commercial intersection in central Manhattan, is a major tourist destination for all travelers throughout the year. it begins from 7th Avenue-Broadway and extends from West 42nd Street to West 47th Street. It’s best known for the electric billboards on the surrounding buildings, including many popular attractions, such as Top of the Rock & Madame Tussauds.

    Reply ↓
  4. Rodriguez.Mari

    I’m choosing St. Patrick’s Cathedral because is one of the oldest Roman Catholic Church in New York City and most visited by over a million people annually. Is located across the Rockefeller Center on the corner of Fifth Avenue.

    Reply ↓
  9. Najiyya Small

    I’m choosing The Metropolitan Museum of Art, its been around since the late 1930’s and its the largest museum in the world. I would be focusing on The Cloisters but I won’t limit myself being that there are two other parts to the museum.
    York, Time Out New. “The Cloisters.” Time Out New York. N.p., 18 Nov. 2016. Web. 26 Mar. 2017.

    Reply ↓
    1. Prof. Karen Goodlad Post author

      Is it really the first? I would argue that is not true. Seek a reliable source of information about why Barclay Center is unique and then state if you will attend a performance. You must visit your location.

      Reply ↓
    1. Prof. Karen Goodlad Post author

      Samantha already chose Grand Central Station. If the two of you can consider two very different points of interest in the station I will allow both of you to use it. However, if you can’t then you need to pick a different location because she posted first.

      Reply ↓
  14. Priya Phagoo

    I am choosing Gantry Plaza State Park, also referred to as LIC Piers. It has a rich history of being an “industrial monument which [was] once used to load and unload rail car floats and barges.” Today, tourists and locals can relax and enjoy the views of the midtown Manhattan skyline, the Empire State Building and the United Nations. Amenities and activities include: picnic tables, playgrounds, playing fields, scenic views, fishing and restaurants.
    https://parks.ny.gov/parks/149/details.aspx

    “Parks, Recreation and Historic Preservation.” Gantry Plaza State Park. N.p., n.d. Web.

    Reply ↓
  16. Rafael Dominguez

    The Statue of Liberty is one of the most significant and famous monument of New York, The United States and around the entire world. It is located on the island of liberty island south of Manhattan, near the mouth of the Hudson River and closed to the Ellis Island which have a lot to do with the history of immigration in the united states; The same ferry that takes you to the “Statue of Liberty” goes to the Ellis Island. The statue of Liberty was a gift from France to Americans in 1886 to commemorate the centennial of the United States Declaration of Independence as a symbol of friendship between the two nations and freedom!

    https://www.nps.gov/STLI/planyourvisit/index.htm

    Reply ↓
  17. Rafael Dominguez

    The Statue of Liberty is one of the most significant and famous monument of New York, The United States and around the entire world. It is located on the island of liberty island south of Manhattan, near the mouth of the Hudson River and closed to the Ellis Island which have a lot to do with the history of immigration in the united states; The same ferry that takes you to the “Statue of Liberty” goes to the Ellis Island. The statue of Liberty was a gift from France to Americans in 1886 to commemorate the centennial of the United States Declaration of Independence as a symbol of friendship between the two nations and freedom!

    https://www.nps.gov/STLI/planyourvisit/index.htm

    Reply ↓
  18. Edith Munoz

    Central park is where I want to explore. The Central Park Conservancy, a private, not-for-profit organization, was formed in 1980 by a group of concerned citizens determined to improve Central Park.

    http://www.centralparknyc.org/about/
    Conservancy, Central Park. “About Us.” The Official Website of Central Park NYC. N.p., n.d. Web. 27 Mar. 2017.

    Reply ↓
    1. Prof. Karen Goodlad Post author

      Central Park has been chosen by Kathleen. If the two of you can choose vastly different parts of the park to explore I will allow you to use it but otherwise she posted first and will get to use Central Park.

      Reply ↓
      1. Edith Munoz

        Madison Square Garden is a indoor arena that has a capacity of more then 18,000 people. I went to Madison Square Garden on Tuesday for an event and it was amazing. It was my first time there and is considered by some as the worlds most famous arena.

        About Us – Madison Square Garden, New York City – MSG. (n.d.). Retrieved April 13, 2017, from http://www.thegarden.com/about.html

        Reply ↓
  19. Guillermo flores

    I am choosing Ellis Island because of the history it had on travelers seeking a better life and the type of procedures they had to go through before being allowed to enter NYC,

    History.com Staff. “Ellis Island.” History.com. A&E Television Networks, 2009. Web. 23 Mar. 2017.

    Reply ↓

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