PDF Concierge marketing assignment and Oral Presentation f15
Concierge Marketing Assignment
20% of total course grade
Selection of NYC Attraction is Due Before Class Begins, Week 8
Written Assignment is Due in Class, Week 11
Presentations will be Conducted Week 11 and 12
Task
Consider all that New York has to offer visitors and New Yorkers alike. Consider also places in New York that you have never visited but would like to explore; perhaps a museum, an art gallery, a park, a sports arena, a restaurant and so much more. Make a list of these places. Then choose one to visit considering 1) significance to the culture of New York, 2) the attraction’s point of difference and 3) the target demographic of the attraction.
After your site visit write an essay describing 1) it’s significance to the culture of NY, 2) what makes the attraction unique, 3) who is the target demographic, 4) examples of hospitality you witnessed, 5) areas of improvement in guest service
Role and Audience
You are the Concierge of an upscale hotel in Manhattan; you will use your research to communicate to your guests about NYC attractions.
Format
Assignment selections
- Post your chosen tourist attraction on OpenLab as a response on the “Experiential Learning Assignment” page (do not create a post). Include a brief statement as to why this site is significant to the culture of New York including a reference
- Only one student per attraction
Written portion, 2-2½ page essay (10% of total grade)
- APA format and standards, proper grammar, sentence structure, spelling…
- Minimum of three credible references
- Exhibit the ability to evaluate the importance of the tourist attraction or historically significant location to the New York City hospitality industry
- Provide evidence of the importance of employees as a part of the product and how an employee influences the guest’s experience.
- See writing rubric
Oral presentation (10% of total grade)
- Students will be divided into groups (each person will work independently)
- Students will conduct a two minute presentation in small group settings of 3-4 people, no questions will be asked at this time (see oral communication rubric)
- Students should be prepared to repeat their presentation 4- 6 times to both classmates and faculty members
- Upon completion of the small group presentations, students will have the opportunity to ask individual questions to their classmates, one minute
- Students will nominate their peers’ presentation for a variety of “Best of…” awards.
Student Learning Outcomes
Upon completion of this assignment, students will be able to:
- Discuss scope of the hospitality and tourism industry
- Gather information from observation in regard to the hospitality industry from a local, national and global perspective
- Evaluate and examine hotel classifications
- Engage in high impact and industry specific written and oral communication
I am choosing the Museum of Modern Art, because it is located in Midtown Manhattan, so guests can walk there. The target demographic of the museum are adults. This place is significant to the culture of New York as long as it introduces modern art to citizens and tourists .
I am choosing the New York Botanical Garden because it exposes everyone to different exhibits about nature and culture. The target demographic for the NYBG is everyone ( adults, families, teenagers, and even educators.) This National Historic Landmark is a living museum. It influences NY culture by exposing everyone to plant science and diverse historical exhibits.
approved for Ana and Amethyst
I have chosen the Smorgasburg which has multiple locations in New York. The smorgasburg is a large market place which hold over a 100 vendors selling foods, beverages, and other assorted goods. This area is a significant part of New York’s culture because this place helps spread and introduce different types of culture through the market.
approved
I am choosing Dallas BBQ in time square. this is a well known resturaunt in time square and is usually packed every night. this location targets anyone from out of town tourists, walk ins, and groups of parties. This is significant because it is surrounded by iconic figures and is a great place to hang, lay back and eat.
I would like to suggest that you broaden your area to Times Square or Food at Times Square.
I am choosing Eataly NY LLC, located on 200 5th Ave, New York, NY 10010. The Eataly is the place where you can experience Italian dish, wine, fresh coffee, and desserts. The main demographic target of the Eataly is adults.
approved
I am choosing Chelsea Market because it is one of the most popular and iconic food destinations in New York City. This place holds a variety of restaurants, shops, cafes, bakeries ,and markets. The target demographic for Chelsea Market is for everyone (children, teenagers, adults), including tourists. This place is significant to New York’s culture because it allows everyone to try new foods from different cultures.
approved
I am choosing the Prince Tea House, located on 6122 7th Ave, Sunset Park. It is a place that has tea rooms and desserts where you can try variety of food and beverages. The target of Prince Tea House is mostly toward the New York Asian Culture of adults and teenagers.
Think about how you can broaden your choice. Do you think you can do Asian influenced cuisine in Sunset Park or something along those lines? What other broader themes do you find in your idea?
I am choosing Madison Square Garden for my Concierge Marketing Assignment, also known as MSG or The Garden. Madison Square Garden is one of the famous multi-purpose indoor arenas in New York City, located in Midtown Manhattan between 7th and 8th Avenues in 32nd street. The Madison Square Garden is the greatest sport arena in United States and well known throughout the world. It held many professional sports and entertainment, such as basketball, ice hockey, boxing, concerts, ice shows, circuses, and professional wrestling. The competitions or concerts that held by The Garden become part of the historical culture events. The target demographic of the attraction would be any type of sports and musical fans no matter old or young.
Approved, remember you must visit the location. Will you get tickets to an event or do a tour if offered?
I am choosing the Washington Square Park where located in 5 Ave, between Waverly Pl and W 4th st. The reason why I choose it because: it was redefined socially and culturally throughout the 20th century. Also, it was recognized the best place for meeting and the center for culture activity. It hosts all kinds of scheduled musical, theater and performance events from New York City and around the world. In addition, Washington Square Park is well-known for its arch. This is significant to the culture of New York because it spreads its architecture and culture activities to the tourists and residents.
approved
I am choosing Brooklyn Botanical Garden which is located 990 Washington Ave, Brooklyn. It has different attractions for residents and tourist to see such as he Japanese Garden. This targets everyone in the family because they have different exhibits for everyone. This is significance to New York culture because it allows Americans to understands the different cultures around the world.
Approved
I am choosing the Whitney Museum of American Art which recently relocated to 99 Gansevoort St, New York, NY 10014 which is the meatpacking district. Museums are an important part of NYC culture because the arts is very commonly enjoyed and visited by tourists and New Yorkers. It focuses on contemporary American Art and has recently had a lot of press about its new location which is a lot bigger and holds many more collections of American art. The target demographic can be of all age for those interested in seeing a large collection of art while having a view of the Hudson River.
I am choosing the statue of liberty, because it is a symbol of America. All americans love the statue of liberty.It also is a symbol of democracy and freedom. It’s a very important structure.Everyone knows the statue of liberty, tourists come to New York would like to visit the statue of liberty.
I am choosing The high line Starts at Gansevoort Street and Washington Street
leads north up to 34th Street for my concierge market project. The High Line is now an elevated greenway(After the trains stopped using the tracks in 1980, the railroad started to fall in disrepair, and wild plants quickly covered the tracks.) which can be reached by elevators or stairs about every two blocks. Walking along the beautifully landscaped park is an almost serene experience as you are three storeys above the bustling city. And thanks to the low-rise buildings in the area you have a great view over the neighborhood. I would like to choose this attraction because I like how they change an old nyc railroad to an awesome nyc park, let both adults and childrens have fun.
approved
I’m choosing Smorgasburg that is located at East River State Park—Kent Ave. and N. 7 St.—on the Williamsburg waterfront. the Smorgasburg is well-known flea market where you can try different beverage and food from the different culture. the market is located at the Williamsburg waterfront so you can enjoy your day with beautiful new york landscape with amazing food at the same time. this place is so significant to new york because it can represent the city that they both contains different culture in one area. The target demographic of the smorgasbord is for people who love food and adults or tourist.
This attraction is already chosen
I’m choosing United National Headquarters. One fun fact for the Headquarters is that although it was in Manhattan, doesn’t belong to any of the countries in this world. I think New York is a place mixed culture and the National Headquarters is significant to New York because it’s a place brought all the leaders together and helps us build a better world.
I’m choosing the Central Park that is located at 59th to 110th St., West to 5th Ave.I Central park is a signature of New York because it’s the most visited urban park in the United States.
I had change my mind. I’m choosing koreatown that is located West 32nd Street. Koreatown is a street that gather most of the Korean restaurant. The most traditional Korean food will be find it in Koreatown. Traveller always visit there to eat the traditional Korean food.