COMD3501 Identity Design

Course Information

Course Number: COMD3501
Course Title: Identity Design

Course Description:

 An exploration of the role of professional designers in creating a consistent image and voice for a company or institution through an identity system which addresses all aspects of its visual public presence. Students are challenged to create a comprehensive, multi-channel presentation showcasing all aspects of an identity system. 

Prerequisite: COMD 2400

Credits / Hours: 2 cl hr, 2 lab hrs, 3 cr

Section Number: D69 and D69L

Class DROPBOX:

Fall26 COMD3501

Class Meetings

  • This class is In-person:
    TH: 2:15 to 5:35 in P114

Faculty Information

Prof. Maria Giuliani
Email: mgiuliani@citytech.cuny.edu

Office Hours: Wednesdays: 1:45pm to 3:45pm
Room: To be announced

Course Objectives

INSTRUCTIONAL OBJECTIVESASSESSMENT
For the successful completion of this course, students should be able to:Evaluation methods and criteria
Research, design and execute a symbol system from a given topic.Students will demonstrate competency in classroom activities and successful completion of assignments.
Research, design and execute a robust identity program for institution.Students will demonstrate competency in classroom activities and successful completion of assignments.
Create a Standard Graphic Manual for identity program.Students will demonstrate competency in classroom activities and successful completion of assignments.

General Education Outcomes

General Education Outcome covered:How the outcome is covered:
Thinking Critically
The student will demonstrate the ability to evaluate evidence and apply reasoning to make valid inferences.		Students will develop their critical thinking by participating in class critiques, applying standards learned in class to their own work and that of classmates.
Social Interaction
The student will demonstrate an understanding of professional ethics.		Students will learn about professional ethics through discussion in class.
Lifelong Learning
The student will demonstrate an awareness of resources for continued lifelong learning.		Students will be directed towards resources and techniques of research they can use as references throughout their careers.

Teaching/Learning Methods

  • Lectures & Demonstrations
  • Research Assignments
  • Graphic Assignments
  • Discussions
  • Participation activities

TECH Requirements

  • Reliable Internet
  • Adobe CC – Multiple APPS
  • Brightspace for GRADING and Announcements
  • Open Lab for class meetings, handouts, lectures.
  • Dropbox /For submitting work:
    COMD3501 DROPBOX
  • Others if needed.


Schedule

Details are under the schedule tab

Grading Policy


50% — Assignments – homework
10% — Participation: Class Activities & Discussions
40% — Main project(s) with corrected/edited pieces

The detailed grading policy can be found on the Grading Policy page.

Attendance/Participation

The COMD BFA and AAS degrees are design studio programs. In-class laboratory activities and engagement with other students is a significant portion of the courses. Absences more than 10% of the total class hours may result in a 10% drop from your grade due to an inability to meet deliverables of participation. This may be in addition to other penalties that will be imposed for failure to complete in-class academic requirements. Missing more than 25% of total class meetings will not be permitted. Any 2 lateness’s (15 minutes or more) will be equal to 1 absence.

CLASS starts at 2:15 promptly.
A note about work and personal matters

Academic Integrity Policy

Students and all others who work with information, ideas, texts, images, music, inventions and other intellectual property owe their audience and sources accuracy and honesty in using, crediting and citation of sources. As a community of intellectual and professional workers, the college recognizes its responsibility for providing instruction in information literacy and academic integrity, offering models of good practice, and responding vigilantly and appropriately to infractions of academic integrity. Accordingly, academic dishonesty is prohibited in The City University of New York and is punishable by penalties, including failing grades, suspension and expulsion. More information about the College’s policy on Academic Integrity may be found in the College Catalog. 

Allow AI in Certain Circumstances

The use of artificial intelligence (AI) tools and applications (such as Copilot, DALL-E, etc.) is permitted in specific circumstances in this course when they align with the learning objectives. Each assignment will include explicit instructions on when, where, and how AI tools may be used, along with guidelines for proper attribution. Unauthorized use of AI tools outside these specified instances violates the course’s expectations and may result in consequences under the institution’s academic misconduct policy (Refer to City Tech AI Guidance). Students must retain and, if required, submit chat transcripts or other records of AI interactions. Contact your instructor with questions or concerns about AI usage.

Expectations

This is an academic environment. Please follow best practices for face-to-face learning.

  • Cell phones must be turned off during class.
  • No airpods/headphones/games/ web browsing/email checking/text messaging/social media, sleeping.
  • ABSOLUTELY no food inside classroom. Just go to the hallway.
  • Follow deadlines
  • Independent work outside the classroom: In addition to work during meetings there is an expectation of Independent Work. There are no group projects in this class, unless instructed by professor. In order to meet the coursework requirements, you are expected to work each week outside of class meeting time.
  • Pay attention and participating in critiques, presentations, and discussions.
  • Move around the classroom, and look at the work that your classmates are doing. Ask them questions!
  • Students who are absent are responsible for what was missed.
  • A note about work and extra curricular activities.

NO Extra Work

Absolutely, no extra work for a better grade is given.

Course Activities

  • Homework Assignments / Stand alone or components of a larger project
  • Project (s) / Edited finalized version of multiple assignments and there presentations
  • In-Class Participation Activities
    Research/technical exercises/discussion/posts and others to be completed during class. Instructions for posting your work will be provided in each class agenda.

Semester Assignments/Projects:

-Developing a comprehensive set of symbols / various assignments
-Presentation symbol deck / project
-Graphic identity components / various assignments
-Graphic Standard Manual Manual / project


Professor reserves the right to change the scope of assignments and projects during the semester.

Materials /Supplies

  • Sketchbook for notes, ideas, process / pencils. ALWAYS WITH YOU
  • Computer with internet access.
  • We mainly use Adobe CC, but you can use other applications
  • Cloud storage and storage drive (any storage for your files)
  • Approximately $30 misc expenses (cloud, printing, art materials, etc)

Student Work Samples

Instructor reserves the right to keep reproductions of student work samples to feature on their professional website, as part of their teaching portfolio, and to illustrate points for future classes. Work will always be credited.

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