• Reviewing students’ progress.


W10 – Name, visual direction, and mission statement for your project.

  • Should be defining the name of your idea.
  • Create a mission statement/concept narrative.

W11 – Solid visual direction, written creative execution, mockups, color, and design direction. (added to process book)

  • How are you planning to info / convince your audience?
  • Visuals need to be presented.


W12 – Tone of your writing to the campaign, visual, social media, Etc.

  • Group Breakouts and feedback sessions.
  • Create an outline for the pacing of your presentation. What is your concept story and how are the deliverables that you are creative in bringing it to life?


WEEK 13 – Project 01 Presentations

W15 – Submit Senior Project Proposal.

Use the creative brief example below.

Senior Project Proposal: (should be 2-3 pages)

  • Topic Overview (Problem Background)
  • Category/ Industry Overview
  • Audience /Persona
  • Strategy
  • Messaging
  • Deliverables (what are you planning to create based on your skills and creative career path)
  • Timeline
  • Resource, References, data
  • Inspiration