Topic

  • Reviewing students’ progress.

Timeline

W10 – Name, visual direction, and mission statement for your project.

  • Should be defining the name of your idea.
  • Create a mission statement/concept narrative.

W11 – Solid visual direction, written creative execution, mockups, color, and design direction. (added to process book)

  • How are you planning to info / convince your audience?
  • Visuals need to be presented.

PRESENT THIS NEXT WEEK

W12 – Tone of your writing to the campaign, visual, social media, Etc.

  • Group Breakouts and feedback sessions.
  • Create an outline for the pacing of your presentation. What is your concept story and how are the deliverables that you are creative in bringing it to life?

Lecture

WEEK 13 – Project 01 Presentations

W15 – Submit Senior Project Proposal.

Use the creative brief example below.

Senior Project Proposal: (should be 2-3 pages)

  • Topic Overview (Problem Background)
  • Category/ Industry Overview
  • Audience /Persona
  • Strategy
  • Messaging
  • Deliverables (what are you planning to create based on your skills and creative career path)
  • Timeline
  • Resource, References, data
  • Inspiration