Homework #7 Art v. Capitalization

In the past few years, Instagram has surpassed Facebook, myspace, and twitter in user popularity. That being said, its only natural for us Americans to find ways to capitalize on it. With a substantial amount of followers on Instagram, a user can be quite influential in starting trends or simply promoting things. People with followers reaching the thousands have used their influence to promote beauty and dietary products, clothes, services, and most of all, food. Posting a good photo is all a user really needs to do to advertise a restaurant to thousands of people.

I’ve generally relied on Yelp for restaurant reviews and recommendations but more and more i find myself looking at foodie blogs to find interesting places to dine around NYC. Somehow on Instagram the lighting is always just right, the plates are always neatly set up and the photos are always perfect. That is what you call a photo taken for advertisement.

A picture of food taken for art can really be anything. It can be a photo meant to look appetizing but it can be focusing on shapes, abstraction, textures and so on. Our egg project was clearly an art project. We took pictures of eggs not to make anyone want to eat an egg, rather to have that egg represent something more than just food.


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