Instagram has become one of the easiest ways to get thoughts out. Using it to publicize a restaurant, person or a particular place is just as simple. We eat with our eyes and that’s something we all know. Knowing that a “regular” person liked this meal so much they had to post it and share their thoughts means a lot to some people. When you look at an ad from McDonalds on their Big Mac sandwich, it looks good, but you know when you go there it’s all smushed and looks nothing like how it’s advertised. It’s a lot more comforting to go off a person that is taking pictures of an experience, opposed to someone that it is their job to make it look good or artistic.