One of the most breathtaking digital experiences in NYC right now. They’ve got everything: room-scale projections, augmented reality, infinity rooms, soundscapes, animations driven by data and AI… Seriously, if you only pick one thing on this list, make it this.
Another digital playground, this time 3 stories tall & made to show off Samsung products in unexpected ways. Shoot zombies, race down ski slopes, and drive a car in VR. Take a tour through a smart home that responds to your voice. Or play Overwatch for hours on one of their laptops. (Also: You can spend the whole day here. The staff are really friendly and aren’t worried about sales – it’s a flagship store – so they won’t rush you.)