IND 2313: HW05 – Constraints

My concept is for a food packaging design that has individual serving sizes portioned out. It incorporates both physical and psychological constraints.

HW05 Snack Packaging

The rendering above is for a pack of cookies. There are four plastic trays that share a single plastic packaging sheet over the top. The plastic sheet is sealed not only around the edge of the entire package, but also between each tray.

The seal between the trays acts as a physical barrier, for which additional force is required to open. This enables the consumer to put additional though towards their choice.

The packaging will indicate that each tray is a suggested serving size, which acts as a psychological constraint