Communication Design 1
Professor: Hoda Ramy
Semester: Fall 2024
Project Description
This project consisted of creating a social media campaign for the launch of a new product from our chosen topic. The objective of this project was to highlight the importance of comprehending the targets audience’s online behavior and preference by creating compelling copy and visuals on a single or multiple platforms.
Final Design


Reflection
During the process of completing this project I began to understand how to approach advertisement when it came to my target audience’s behavior. I believe I’m on the right track when it comes to developing compelling copy and combining visuals that reflect the values and branding of FinalRound. One of the challenges I faced when crafting the instagram post was how can I create an interesting layout and visual that could not only be used in regular posts but used as a video reel. In the future, Once I have a better understanding of After Effects I plan to revisit the instagram reel and further push the animations.
Additional Images
