Working on Social Media Projects; #3

COMD 4900 Internship

World Blood Donor Day and Sweeps for a Cause

For this week, we had to work to spread awareness of World Blood Donor Day on June 14th by collaborating with the NY Blood Center.

We had to spread the information on our social media and my supervisor wanted us to meet in midtown Manhattan and to hand out cards with the information for donating blood and entering into the sweepstakes. The week prior we were tasked with creating the content to spread on social media, and I decided to create an Instagram story that I planned on posting on my own social media account.


NYBS Sweeps_sketch_v1
The first sketch of the Instagram story


The information that was provided by the non-profit was used here to help promote awareness of the event, and in this sketch I wanted the words sweepstakes and the $4,000 prize to stand out in the design.

World Blood Donor Day sketch 2
Second sketch with different placements for the information


I also worked on a second version of the sketch with different placements for the information. In this version I changed the location of the NYBC logo and the nonprofit logo to the bottom part of the design in order to have the main information be prominent. I also left out a space with a place to add a link to the main page of the sweepstakes, but Instagram wouldn’t allow links to be posted in stories unless a person is verified. So instead I had to place a sticker that would let viewers know that the link to the page is in the profile bio.

Finished Story
The final version of the story design, only missing the sticker that would be added within Instagram


The final design had the logos of the NYBC and Sweeps for a Cause on the bottom as planned, with the World Blood Donor Day and sweepstakes on top to lead in. I added information about the scarcity of blood that is available as well as the grand prize for the sweepstakes. Once added to Instagram I planned on placing a sticker on the large open space near the bottom to direct people to my bio for the link, as I wasn’t able to place a link directly into the story itself.


NYBC Instagram story
The final uploaded on Instagram


The final design, complete with the sticker that would lead people to look for the link to the sweepstakes.

While the instagram design was done to promote the event online, my supervisor  also wanted to have a group of volunteers go out and hand out free drinks to people walking along midtown Manhattan and hand out cards for the sweepstakes and for a blood drive for the NYBC. So I also volunteered to go out and help draw people in for the sweepstakes and to donate blood.

After spending about 2 hours handing out drinks and trying to catch peoples attention we managed to have a few people stop for interviews and helped others get access to the blood drive and the sweepstakes by using the QR codes on the cards we were handing out.

Working for this organization has been a great experience so far. I have to work on my projects and at the same time do some outreach to influencers and celebrities by sending them messages open social media and through email in order to have them join our sweepstakes and promote it so it can reach many others. My time has to be divided between design and PR, which is an experience that I am not used to. However the design work I am doing is similar to what I have done in school so far, but there are real world implications if I don’t deliver on time and I am held accountable for any changes that must be made.

One of my supervisors has a lot of experience running a nonprofit and the knowledge he has on advertising is incredible. He was able to stop people on the street effortlessly and even had people stop for an interview for the organization’s online platforms. He recommended some books about how to be an effective communicator and he even had advice about how to present myself to others not just on the street but on a professional level as well, such as always being ready with what I want to discuss and always having a backup plan in case something goes wrong. Overall it was a great time spent working with him and handing out cards and drinks for a good cause.

Ethics in Graphic Design 2

COMD 4900 Internship

Ethics in Graphic Design

2a) Past work and giving credit

Based on the AIGA readings, there have been some considerations taken into account. I plan on using certain images for the internship in the promotional designs I want to use, and one of the articles discusses stock photography.

“The use of pre-existing images is another possibility for the designer. Use of stock images avoids the many contractual issues that may arise when photography is done on assignment.”

AIGA Business Ethics: Use of Photography

The images I source come from, where they provide images that are free to use in our designs and works. I’ve used that site many times to find images to use in my work and every time a picture is downloaded they encourage us to attribute the artist by giving a shoutout on social media or by adding some text to the work files. And the image data also has the name of the photographer on it to make it easier to give credit.

Now in the past I have always had that information in the back of my head, but I haven’t really done much attribution when finishing my designs, but I always saw it as a school project and since I wasn’t making any money out of it or selling any designs I always saw it as OK to not give attribution, especially since I don’t really post it anywhere online either. But moving forward it would be prudent to give credit where its due, and especially if I plan on using these types of images for professional work.

Vacation Destination Picture
A picture found on Unsplash that I plan on using for the internship by photographer Josh Hild


Crawford, Tad. “Use of Photography.” Design Business and Ethics, American Institute of Graphic Arts, New York, NY, 2007, pp. 90–95.

Research foundations: Find & attribute images. LibGuides. (n.d.). Retrieved June 9, 2022, from

2b) Fairey Copyright Case

The Fairey case was intense, with the arguments from the AP and the photographer Mannie Garcia being quite convincing, such as the picture being very creative on Garcia’s part and contained “original features” that made Obama look heroic, and when Fairey used this picture as a reference he did so improperly. But I feel like the biggest problem was when Fairey tried to hide the evidence of his mistakes, especially since he knew that he had made a mistake by thinking the image he chose was another one. By fabricating evidence and hiding what he had I feel like he made a huge mistake that, if they hadn’t settled, could have resulted in some serious repercussions for him and quite possibly for other designers as well. Fairey’s decision to come clean once it was discovered he had been lying is respectable, since he did not want his employee who had discovered his attempt to hide the evidence to go along with the lie and instead asked the employee to release the information. That was a great ethical decision that redeemed him somewhat in my opinion, although he should not have done so in the first place.

The case itself shows just how complex copyright can get, with many requirements needed to be met in order to have a copyright be enforceable, while at the same time showing how designers also have their work be protected by copyrights as well. An article by Columbia Law School highlights just how close it could have been for both sides if they had continued litigation. Fair Use was an argument by Fairey that pointed out that the image used didn’t necessarily have original features, that instead it used a very popular pose that was used by photographers to capture pictures of presidents before, while the AP argued that no picture was free from being affected from the photographers personal influence.

The settlement that they came to stated that Shepard Fairey wouldn’t use anymore AP images without first buying a license for the photos and the AP would work with Fairey and have the rights to create merchandise with the Hope poster. It worked out well for both parties in the end, but it was a case that highlights how nuanced copyright and fair use laws can be and how it can lead to a great deal of problems for all parties involved.


Fisher III, William W., Frank Cost, Shepard Fairey, and Meir Feder. “Reflections on the hope poster case.” Harv. JL & Tech. 25 (2011): 243.

“Obama Hope Poster Lawsuit Settlement a Good Deal for Both Sides, Says Kernochan Center Director.” Columbia Law School, Accessed 9 June 2022.