Problem: How to motivate Western and European travelers to visit Georgia
Solution: To develop wine trails as a form of tourist attraction
Thesis: Wine and gastronomy have traditionally dominated in national and regional promotional strategies. Likewise, Georgia’s ancient tradition of winemaking as well as its cuisine can play a pivotal part while attempting to increase Western and European visitors’ appeal toward the country. Wine- tasting events can be used as powerful tools while attempting to enhance interest toward the ancient tradition of Georgian winemaking. Such events will allow the visitors to witness the versatility of Georgian wine making practices and promote the country as a place of destination.