Problem:   How to motivate Western and European  travelers to visit Georgia

Solution:  To develop wine trails as a form of  tourist attraction

Thesis:     Wine and gastronomy have traditionally dominated in national and regional promotional strategies. Likewise, Georgia’s ancient tradition of winemaking as well as its cuisine can play a pivotal part while attempting to increase Western and European visitors’ appeal toward the country. Wine- tasting events can be used as powerful tools while attempting to enhance interest  toward the ancient tradition of Georgian winemaking. Such events will allow the visitors to witness the versatility of Georgian wine making practices and promote the country as a place of destination.