Week 7 – Uppercase or lowercase?

This week, we recieved an order for a custom design that used a specific font. After searching through our catalogue I noticed that we had several more designs using the same font (which happens to be Freshman).

The Design was made, passed internal approval, and shipped out to our client earlier than scheduled.

A few days later, that same order is returned with a note saying “The design is off. can you please fix it?”. My teammate and my boss couldn’t see what the issue was, and neither could I. Several orders came in that day. That reship had to be put on hold for now.

It wasn’t until the next morning when I recieved another order asking for the same font choice in all caps. “Isn’t the font itself all caps?” I said to myself, but after typing it out the font changed!
Apparently, Freshman uses a different set of characters for uppercase and lowercase. Uppercase characters are slightly taller while the lowercase version is shorter and has smaller tracking.

Once I figured that out I told the designer who made it the good news, made a note for future reference, and reshipped the item back to the client. And they liked it this time.