What have I learned in graphic design principles I

All the basic principles were familiar, we all learn about these subconsciously. In this class it made me define and think about each principle and how to combine them to organize visual information in the form of shapes within a composition.

Presenting design journal every class first thing, to first organize a presentation in 10 mins, get up and actually present to the class, was at first very painful, but so helpful. This gives us practice in team work, and how to take initiative to participate. My entire academic career presenting was what I dreaded the most. Now I don’t feel like my heart will explode, which is a big deal for me. I always felt that my anxiety has kept me from expressing my thoughts and ideas at times.

This class was taught in a very interactive way that makes it easier to digest the information. Videos, power points, team/group exercises, design journal, and projects. The projects were really helpful because of the way they corresponded with the principles that we were learning about, they reinforce the principle in my mind. After this class I feel confident that the basic design principles are now in my creative tool belt.

Thank you!


Spatial Depth

Olly Moss’s poster for the movie Rocky

Moss’s design conveys spatial depth through using scale the large man shape at the bottom with rectangles ascending by size. Contrast also helps giving a sense of atmospheric perspective-things in the distance appearing lighter.

Paul Rand poster for UCLA

Spatial depth is achieved by a contrast of scale. Since UCLA 75 is large and center the viewer feels that it is closest. The small 75’s scattered behind feel very far from the viewer.

Paul Rand logo for United Way

In this logo Rand communicates space through scale. The hand appears to be in perspective with the thumb and forefinger closest to the viewer and compared to the small “Y” figure looks far or at the end of the hand. The arch above also gives the viewer something to relate the “Y”-figure.