Olly Moss’s poster for the movie Rocky
Moss’s design conveys spatial depth through using scale the large man shape at the bottom with rectangles ascending by size. Contrast also helps giving a sense of atmospheric perspective-things in the distance appearing lighter.
Paul Rand poster for UCLA
Spatial depth is achieved by a contrast of scale. Since UCLA 75 is large and center the viewer feels that it is closest. The small 75’s scattered behind feel very far from the viewer.
Paul Rand logo for United Way
In this logo Rand communicates space through scale. The hand appears to be in perspective with the thumb and forefinger closest to the viewer and compared to the small “Y” figure looks far or at the end of the hand. The arch above also gives the viewer something to relate the “Y”-figure.