Reading Assignment 1

A logo is something important that represents a company or team.  Unfortunately when a company or team go through a logo change not everyone will like it, while some people will love it.  Husky Evolution by Kenneth Best and The Met and a New Logo by

The University of Connecticut had the issue that their athletes had different logos on their uniforms.  The purpose of the university’s logo change was to unify the school. Also the logo change will help others identify the school while they are playing games.  Overall the logo change was liked and had a positive out come.  The Met on the other has had major backlash on the new logo.  I personally think the logo is a bit too plain, but that is the current style.  The Met is changing which caused a need for a logo change, eventhough the new logo is not like by a lot of people the Met is getting a lot of attention for it.

These two articles show that a logo change can have a positive or negative effect on companies or teams.  Logos aren’t always going to be liked, but sometimes a change is needed.