Final Video Project


I Interviewed one of my classmates Giselle. ¬†I edited the video in Adobe Premiere; even though we had some guidance during class on how to edit the video I still had trouble fixing the audio. ¬†Unfortunately I could not get the video exactly the way that I want it, but this project has inspired me to continue to learn the program as well as how to use the other programs in the Adobe suite. ¬†I also learned that you should always take more footage than you actually need. ¬†I had asked Giselle a lot of questions that seemed very “boring”, after those questions I started to ask her more random questions. ¬†Her answers for both the “boring” questions and the ones that I made up on the spot tied into each other. ¬†Coming up with the questions was also something that I had trouble with. ¬†I did not want to ask questions that were too personal or that would make her uncomfortable. ¬†Since I avoided asking questions that would change the mood for the worse I think it made it a more relaxed and enjoyable.

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Pepsi Logo History


Pepsi-Cola was made by a man named Caleb Davis Bradham.¬† He was an educated man and had hopes of becoming a doctor.¬† He had to abandon his hopes of becoming a doctor due to a family crisis.¬† Once he was back home, in North Carolina, he opened his own pharmacy and this is the place Pepsi-Cola was created. Originally Pepsi-Cola was named ‚ÄúBrad‚Äôs Drink‚ÄĚ, after Bradham, and it was made in 1893.¬† Bradham made the drink without stimulants, it was made of sugar, water, caramel, lemon oil, nutmeg, and other natural additives.¬† Bradham‚Äôs intentions for this drink was to be completely healthy and to aid indigestion.¬† In 1902 Bradham purchased the name ‚ÄúPepsi-Cola‚ÄĚ from a company in New Jersey.¬† Many believe that Bradham changed the name of Brad‚Äôs Drink to ‚ÄúPepsi-Cola‚ÄĚ due to the pepsin in the drink, but has never been pepsin in the formula.


Logo used from 1893-1898

Image adapted from: jgeorge


The original logo was a very common handwriting for the time.  The color of the logo is the same or similar to the Pepsi blue that the company uses today.  During the time period that these logos was being used they had to be hand painted onto porcelain signs.  The letters have serifs and it is embellished with a thin white line around the letters.  The letters are all caps creating a rectangle profile.

Pepsi-Cola’s first logo was very similar to Coca-Cola’s logo; these two companies were rivals.¬† Pepsi-Cola and Coca-Cola both had Logos that only consisted of text, the script handwriting was also very similar.¬† Pepsi’s script was a bit more decorative that Coca-Cola’s logo, but both companies‚Äô logos were red.¬† Pepsi used this logo from 1898 to 1940.¬† The Pepsi logo has had gone through 10 logo changes from 1898 to 2005.¬† From 1898 to 1951 the changes in the logo was mainly in the script wordmark.

In the 1960’s the Pepsi logo had a major change that had a different look than the Coca-Cola’s logo.¬† The log has changed from only text to an image.¬† The shape of the logo has also changed into something that is a bit rounder and they introduced other colors; blue, white and red.¬† These three colors are Pepsi’s colors that they use even today, even though there are some variations on the blue color.¬† Ten years later in 19070’s Pepsi has moved on to a more minimalistic design that carries through their logo designs to this day.


Logo changes in Pepsi-Cola from 1898-2005

Image from:


Did you know that Pepsi had a mascot, or that Pepsi had its own video game?¬† In 1999 Japan had created a video game for their mascot named ‚ÄúPepsi Man‚ÄĚ.¬† The game was very popular not only in Japan, but in the West and with Arabic community.¬† This isn‚Äôt the only way that Pepsi has use the logo or brand name in their marketing tactics.¬† The Pepsi site has a lot of shirts for sale.¬† The designs are from all of the logos but they are mostly from the newest Logo and the logo from 1951.¬† They also have variations on the past logos that can be more iconic.¬† There are slogans that bring up their competitor‚Äôs name.

The Pepsi logo has gone through many logo changes over the years.  The company has also evolved with the logo changes.  Pepsi is a major mark on the sank world.





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Cooper Hewitt Museum Trip


I visited the Cooper Hewitt Museum on November 2nd 2016.  img_9823During this visit the museum had a lot of exhibits on display but the three pieces that have interested me are from: Energizing the Everyday: Gifts from the George R. Kravis II Collection, Hewitt Sisters Collect, and Models & Prototype Gallery.


SLICE ARMCHAIR, 1999 It is dated 1999. Its medium is laser-cut, assembled and laminated plywood. Designed by Mathias Bengtsson and produced by Mathias Bengtsson Studio.

Designed by Mathias Bengtsson and produced by Mathias Bengtsson Studio.

This fist piece is from the Energizing the Everyday exhibit.  It is dated 1999. Its medium is laser-cut, assembled and laminated plywood.  I found this piece very interesting because I actually know how to create something like this.  The technology for laser cutters have advanced a lot since this chair was created. Usually the process for making this would be to create a 3D model then break it down into layers then cut it.




RIALTO BRIDGE BIRDCAGE, LATE 19TH‚ÄďEARLY 20TH CENTURY Its medium is painted wood, bent metal wire, metal.


This piece is from the Hewitt’s Sister collection. ¬†Its medium is painted wood, bent metalwire, and metal. ¬†The bird cage reminds me of the the cages that my parents used to have and give me to play with when I was younger. ¬†The design of the cage is very intricate, the wire is twisted into coils that says very consistent through out the bird cage. ¬†For the size of the cage small finches would most likely be in these cages.






This piece is from the Model & Prototype exhibit.  Its medium is carved, joined, turned, bent, and planed oak.  This is absolutely beautifully crafted.  The wood that is being used is a very hard wood that wont bend easy unless the wood is high temperatures and steam.


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Visual Quote

The quote I have visually enhanced is “It is not wisdom, but authority that makes a law” By Thomas Hobbes.

The first ideas that I came with had to do with a scale of justice.  It is a symbol that most people know and will understand.  For the all text concept I have two versions because it shows how the idea comes to life when you start arranging things in a way.

All text concept complex. First arrangement

All text concept complex. First arrangement

All text concept complex. Second arrangement

All text concept complex. Second arrangement






For this concept is mostly imagery. It is a rough sketch of what I was thinking that this concept could look like.  To keep it as all imagery I would change the words into well known symbols that represent them.

Image Concept

Image Concept

For this last concept I wanted to keep things simple.  The different type faces show how different the three words are.  Color would help make this more understandable as well as adjusting some of the text sizes.  This still plays on the concept of the balance of justice.  Having authority above wisdom is the common factor in all three concepts.


All text concept simple.

All text concept simple.

For this last one I basically merged my ideas together into one design.



updated-visual-quote-symbols updated-visual-quote-text-simple




diana-venkersammy-visual-quote-all-text-simple-color-update diana-venkersammy-visual-quote-all-text005

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Banner Concept

My banner is really simple. It consists of four pictures that I have taken in the past 3 years. This banner is not the best work I have done; I personally don’t like it. It is still a work in progress, but I like what it represents to me. The four images are from the happier moments in my life. Three out of the four pictures there I have taken. Those three pictures are from the job I have been working at for basically over two and a half years. Even though I currently don’t like it there; the lab breaths creativity and opened a new door for me. The fourth picture that is in the banner I am in it. It just shows how large the world can be, because it looks like the window never ends.

When picking the images, I started out with the photos that looked the most attractive. Once putting them together is where I had a bit of trouble. The images did not look like they fit together too well. I noticed that there was a dark area on the bottom of some of the photos and decided to see if that made it fit well together. It almost worked out okay, I still had to find the order that worked out the best. Once I found the order I realized I needed a place for my name and the best thing to do was take out an image. Where I placed my name could use more work, something more creative. I did size the canvas a bit too big that’s why the panel with my name on it is smaller than the images, but I think it works well.



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Reading Assignment 1

A logo is something important that represents a company or team.  Unfortunately when a company or team go through a logo change not everyone will like it, while some people will love it.  Husky Evolution by Kenneth Best and The Met and a New Logo by

The University of Connecticut had the issue that their athletes had different logos on their uniforms. ¬†The purpose of the university’s logo change was to unify the school. Also the logo change will help others identify the school while they are playing games. ¬†Overall the logo change was liked and had a positive out come. ¬†The Met on the other has had major backlash on the new logo. ¬†I personally think the logo is a bit too plain, but that is the current style. ¬†The Met is changing which caused a need for a logo change, eventhough the new logo is not like by a lot of people the Met is getting a lot of attention for it.

These two articles show that a logo change can have a positive or negative effect on companies or teams. ¬†Logos aren’t always going to be liked, but sometimes a change is needed.


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Assignment For Class April 18

Helvetica was developed in the 1957 by a Swiss type face designer, named Max Miedinger and Eduard Hoffman.¬† The original name for Helvetica was Neue Haas Grotesk.¬† During the 1960’s a German company changed the name of this type face to Helvetica, it means Swiss in Latin.¬† Helvetica would be in the sans serif type classification; meaning that this type face does not have any serifs.

In the Documentary Helvetica the 4 designers that appeared were¬†Matthew Carter, Wim Grouwel, Hermann Zapf , Lars Mullei. ¬†They all are designers in different fields such as graphic design and type design.Helvetica is a good type face to use in print media because of the heavy line strokes, ¬†In the 1960’s everyone wanted to use helvetica. ¬†That is why we have so many type faces that are similar to helvetica.

Three companies that use helvetica as their type is:


American air lines



The relationship between swiss international style and helvetica is a very strong one.  A major key to swiss international style is a sans serif type face.  Helvetica has no serifs and is used very often.

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Book Concept

For my book that I am making for the final is my own story that I keep close to my heart.  The book is about a girl who gets lured in to a forest by fairies; she gets hurt.  The end of the story is left open for the interpretation of the reader.  The target audience for this book is for pre-teens and up.  Younger kids should not read this book even though the style of the book is going to be an old style story book.

This book will have 12 illustrations and corresponding text to go with each one.  The last few pages of the book will just be lines for the reader to write their fears or something that has haunted them for a very long time.   My idea for that has to do with wanting the reader to really feel connected to this book.  I initially wanted to make it very interactive, but I do not have enough time to actually make that happen.

The size of the paper I will be using is 9×12 water color paper, but I will be cutting it down to 8.5X11. ¬†I am doing this because the mock book that I made was using standard A1 paper. ¬†The way that I will be doing the illustrations is using water colors. The main character will just be a black figure and the fairy will be a glowing dot because I do not want to force the image of the two most important elements on the reader. ¬†I do describe them but not enough to make it a clear picture.

For this book I am putting all of the text on a grid. ¬†The text will be printed out and then glued in to the book scrap book style. ¬†Meaning that there will be embellishments on each corner. ¬†The grid that I am using is 1/5″ increments going vertically and horizontally. ¬†The top of the text will start on the same place for each pace but will vary in length from that point downwards.


For the illustrations they start off bright and progressively get darker and darker.  The 12th illustration will be completely black.  This visually shows how the situation is getting worse and worse.  I also decided to do 12 illustrations because it moves along the story.


The book will be settle stiched and have a hard cover.  The cover of the book will be covered in a green cloth.  To put the name of the book on the cover I will either put hot glue down before covering it so the letters would be raised or hand write the name of the book.  Even for the cover of the book will need the grid.

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Highline and Printed Matter Trip

The purpose of this trip was to get us ready for our final project, which is to make a book.  We started our trip by walking through Highline.  It was my first time going there and I was amazed.  It used to be a rail way.  The way it was designed it had a very industrial feel to it.  Some of the rails was still there in the garden beds.  The rails that were on the out side of the park was steel beams with large rivets that added to this feeling.  All of the flowers in the area was starting to bloom and looked beautiful.


IMG_8683 IMG_8684 IMG_8677 IMG_8673




























The buildings surrounding the park made it feel complete.  Without the different buildings the feel of the park would feel completely differentIMG_8676 IMG_8675 IMG_8674 IMG_8689 IMG_8688 IMG_8687 IMG_8686 IMG_8685.






















































We did get stuck in an elevator for about 40 minutes; which was also a new experience for me.

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While we were at Printed Matter I saw a bunch of different books that caught my eye.  The ones that I was interested in had used different materials that were not normal for books.  I saw books printed on sand paper, thick mylar covers which shows just enough of the over to make you pick up the book, and a book with an acrylic cover.




This book’s front and back cover are made out of a 1/8″ black acrylic, for the engraving its mostly the smaller words and it isn’t too deep, the larger words are a score mark which is just lines. ¬†The scoring and the engraving are hard to see in person because they are all black. ¬†To hold the book together they used a 1/4″ blue rubber band.


The purpose of the trip was to help us get inspired to make our book.  It was also to help us learn that no all art is in a museum.

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Brooklyn Museum Trip

I went to the Brooklyn Museum om March 24, 2016.  Unfortunately I was unable to go with my class to the Museum because I was sick; so I went with one of my friends.  I had to look at two specific exhibits:  Double Take: African Innovations and I see myself in you.

My favorite piece from the exhibit Double Take: African Innovations was the “Emblem of the Leopard Spirit” from the Npka society. ¬†It was created in the 19th century int the south west region of Mamfe and the artist is unidentified. ¬†This piece is created out of wood, animal skulls, plant fiber, iron, and pigment. ¬†This was used to regulate the social behaviors of men’s society among the Ejagham and the Banyan people of Cross river areas. ¬†There is supposed to be a drum membrane on this piece but it is missing. ¬†Drums symbolizes legislative authority. ¬†This emblem is created with a palm leaf mat; they also attached a ceremonial broom. ¬†The purpose of the broom was to sweep away “hostile medicine”.


Emblem Of the Lepoerd Spirit

Emblem Of the Lepoerd Spirit









In the exhibit¬†I see myself in you I really liked this one piece by Josiah McElhney. ¬†He was born in America in 1966. ¬†This piece is called Scandinavian Modernism Mirrored and Reflected Infintely and it was crated in 2005. ¬†This piece was one that drew me in as soon as I saw it. ¬†It is made with hand-blown mirrored glass objects that was strategically placed inside a box that had transparent chrome mirrors inside. ¬† Inside this box had a lot of light so there were a lot of reflections inside. ¬†Since the inside was all mirrored it gave the illusion that it was going on forever; it is basically a infinity mirror. ¬†This piece also caught the attention of my friend who isn’t that good at looking at art pieces. ¬†It had a science aspect to it and it was pleasing to the eye.


Joshiah MecElhney (American, born 1996) Scandinavian Modernism Mirrored and Reflected Infinitely, 2005

Joshiah MecElhney (American, born 1996)
Scandinavian Modernism Mirrored and Reflected Infinitely, 2005










My friend looking at the art piece.

My friend looking at the art piece.










Even though the art piece that I previously talked about was one of my favorites another thing that I loved was the museum itself.  The architecture of the building was something to marvel at all on its own.  When you get to the third floor of the museum you will see this large area that has multiple arch ways to this large open area.  This area is a light blue small squares, white boarders around them, and grey details.  It was something out of a fairy tail.










When you get to the 4th floor you can still look down at the open area.  You can also see the chandelier and the ceiling better.










I did like another piece by Stanfor Biggers (American, Born 1970) Named Blossom, 2007. ¬†This piece seems to have fallen out out “Alice and Wonderland”. ¬†I was drawn to this (as well as all the other pianos in the museum) because music is a huge part of my life and it reminded me of my child hood. ¬†This piece does play a song called “Strange Fruit” it was popularized in the 1930s by Billy holiday. ¬†I was unable to hear the sound though.

Sanford Biggers (MAerican, 1970) Blossom, 2007

Sanford Biggers (MAerican, 1970)
Blossom, 2007










I had a lot of fun when I went to the museum (I also went to the Brooklyn Botanical Gardens).  I learned a lot and saw many different things.  I will most definitely go back when they have more exhibits to see.  One of the things that I learned was that museums are important.  They can make you feel different emotions from the pieces that they have on display; if it is an art piece or part of history.


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