Everybody knows when they see that big, yellow “M’, what brand that is. The brand is so popular they don’t even have to have a name of it on the logo all the time. The brand logo I’m talking about is McDonald’s. McDonald’s was founded in 1937 by Patrick McDonald. The original name of the company was The Airdome, but in 1940 Patrick McDonald’s sons, Richard and Maurice, renamed it McDonald’s after they relocated the restaurant from Monrovia, CA to San Bernardino, CA.
After relocating, the brothers had great success, so they decided to remodel. The brothers hired the architect Stanley Meston to execute their vision. Meston came up with the idea of a walk-up hamburger stand with red and white tiles and a very sloped roof, but Richard want a little something more and ended up sketching the famous golden arches we know today. However, Meston had rejected the idea so the sign maker, George Dexter, was hired to make the arches. After they were constructed, they noticed that if you looked from a certain angle, the arches looked like an ‘M’.
In 1961, a man named Ray Kroc took over the business and he designed a new logo with the help of Jim Schindler and Fred Turner. They did this by incorporating the two arches from the original architectural design and combining them to make the letter ‘M’ with and arrow going through. He also put the name of the company under the ‘M’. The arrow going through the ‘M’ represented the slanted roof of the original architecture. The colors Golden Yellow and Red are the primary colors used in the logo design. The Golden Yellow represents the arches from the first franchise of the restaurant and the color Red represents the food industry. The font used for the ‘M’ is the McLawsuit font which was designed by Jesse Burgheimer to imitate it. The font used for McDonald’s is the typeface Lovin’ Sans which was customized from the Colfax font by Leo Burnett and Brian Loehr.
Ever since its conception, the logo has been a big help for the brand. When you’re on the street the logo could be noticeable from far away. The bright yellow and red colors make the brand inviting and enticing, especially when you see an ad on tv. The brand uses the logo and color all over. The ‘M’ is all over the packaging and it really stands out against the red of the carton that holds the fries. They also place the logo on the uniforms of their workers. Even though the logo has also gone through some changes, the brand hasn’t strayed from its signature Golden arches because at the end of the day, it works.
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