COURSE DESCRIPTION: An exploration of visual merchandising through the consideration of product presentation in the retail environment. Investigates the theoretical and practical use of in-store environments, lighting, special effects, fixtures and product placement as a form of vis- ual communication intended to convey a specific message about the fashion brand and to influ- ence the consumer.
Topics include the creation of specialty and department store displays, the design of visuals for walls and windows, professional presentation techniques, and the effects of color, music and lighting on consumer behavior.
FULL SYLLABUS:
WORK ACCRUED:
CASE STUDY-
OFF-WHITE PROPOSAL PAPER-
FINAL PRESENTATION-
