Category Archives: Assignment 4

Assignment 4 Project 2

Assignment 4 Project 2 Homework  March 3
Promotional Typographic Poster
Brooklyn Historical Society
Initial Research and First Sketches Due March

Develop a promotional poster for the Brooklyn Historical Society.
Target:  Local New Yorkers/ Brooklynites
Goal: Increase attendance at programs and exhibits

Due March 3:
Create a minimum of 5 thumbnail concepts. These should be quick sketches that highlight a concept/idea.
Choose the best concept from your thumbnail drawings and create a tighter draft layout 11×17
Bring print outs and native files to class.

Project PDF Files

Assignment 4

Creative brief_COMD2427

Develop a poster for BHS. Should consist of typography as the main design elements. You can use other elements such  as imaging, etc. but the main concept should consist of typography
Poster  Design
A successful poster communicates its message directly and powerfully through visual impact, an intriguing message, typography, color, graphic image and text combinations.
Posters that get lost in the crowd or fail to communicate their message are usually ones that try to say too much, do not have at least one eye-grabbing feature or look too much like everything else.

Design Process
– You should try and sketch ideas
– Select one tight sketch/concept to develop and print out larger. We will review them in class
– Bring in project physical folder with sketches, any research and reference related to logotype concepts.

The following techniques can help the creative process.
I. Creative Brief
Complete a creative brief that outlines the following:
a. Description of the company
b. Goals & objectives
c. Audience

II. Research & Discovery
Reference: Do online research
Get a job folder to  place all research, sketches reference and related items.
Create electronic casebook file with sketches, show research, reference etc. Can be  a PDF or Word doc.
III. Sketching and Conceptualizing
Do a brainstorming activity and idea to generate ideas for your design concept. Using your research, graphic and conceptual sources, begin designing.
Create a minimum of 5 thumbnail concepts. These should be quick sketches that highlight a concept/idea.

IV. Rough Draft
Choose the best concept from your thumbnail drawings and create a tighter draft layout 11×17
Bring print outs and native files to class.

V. Production
Final size will be 11×17. Can be 4/C or black and white

Reference: Class Pintrest Pages
http://pin.it/IYR9xqO
Typography Poster designs
http://pin.it/KfNiRfK
Brooklyn Historical Society
http://pin.it/fwJh4U2
http://brooklynhistory.org/