Category Archives: Assignment 2

Assignment 2

Logotype Project
First Sketches DUE Feb 17

– Project 1: Work on your logotype bring in a minimum of five concept sketches
– You should try and sketch ideas
– Select one tight sketch/concept to develop and print out larger. We will review them in class.
– Bring Printouts/sketches
– Bring in project physical folder with sketches, any research and reference related to logotype concepts

Upload to Project 1 OpenLab Page

Logotype design principles
SIMPLE
Remember, less is more.
This is one thing to keep in mind when creating a logo. Know your message. Tell your message in a focused and clear concept. Make it simple and clean. Do not distract with unnecessary elements. A good logo possesses few elements which are integral to the message.
APPROPRIATE
Your target audience will an important role to play in creating your logo. Logos need to be appropriate for its audience. For instance, the color or font type used in creating a logo for a children’s store will be inappropriate if used to create a logo for a bank.
Your logo needs to be appropriate for its purpose. Take for example , the Walt Disney logo is beautiful. However, it is beautiful for its audience but highly inappropriate for as a bank logo.
MEMORABLE
A logo should be more than graphic design. It serves as your identity, and symbolizes all that it stands for. It is your brand in design. When people forget your logo, they most likely have forgotten you.
TIMELESS
Trends come and go. Don’t follow the pack. Stand out.
Trends are trends. As a brand, you want your logo to stand out all day every day. As a brand you want your logo to stand the test of time. Pay attention to the font type, shape, balance of specific elements and capture the relevant features.

VERSATILE
Versatility, means adaptability, the ability of your logo to remain functional and adapt:
Your logo should be able to retain its purpose and aesthetics when used in different ways.
Design Process
The following techniques can help the creative process.
I. Creative Brief
Complete a creative brief that outlines the following:
a. Description of the company
b. Goals & objectives
c. Audience
II. Research & Discovery
Reference: Do online research
Get a job folder to  place all research, sketches reference and related items.
Create electronic casebook file with sketches, show research, reference etc. Can be  a PDF or Word doc.
III. Sketching and Conceptualizing
Do a brainstorming activity and idea to generate ideas for your design concept. Using your research, graphic and conceptual sources, begin designing.
Create a minimum of 5 thumbnail concepts. These should be quick sketches that highlight a concept/idea.
IV. Rough Draft
Choose the best concept from your thumbnail drawings and create a tighter draft.
Design
A successful design communicates its message directly and powerfully through visual impact, interesting color, graphic/image and text combinations.

[gview file=”https://openlab.citytech.cuny.edu/desantistypographicdesign2427spring2017d210/files/2017/02/2427_E210_assignment_2.pdf”]

[gview file=”https://openlab.citytech.cuny.edu/desantistypographicdesign2427spring2017d210/files/2017/01/Creative-brief_CUNY_2427.pdf”]
Reference
Class Pintrest Pages
http://pin.it/j4JKhO
http://pin.it/3GVQyls
http://pin.it/0phuj7a

Fonts
www.1001freefonts.com
http://www.fontspace.com/

Font Identification
WhatTheFont →
Upload an image it tells you the name of the font
https://www.myfonts.com/WhatTheFont/

Typewolf →
Typography inspiration.
https://www.typewolf.com/
Typographica
http://typographica.org/

typetoken
http://www.typetoken.net/

Incredible Types →
http://incredibletypes.com/
collection of nice typography,  mostly print work.

Assignment Pintrest page

Project 1

Project Gallery

Project 1: Final Presentation Due  February 24

Project  PDF files

Sample Project Post Page

Project 1 Final Specs

Creative Brief_COMD_2427

Assignment_2

Assignment Pintrest page

Produce a final version of your logotype assignment.
You will  fully refine your concept, print out mount and present  to the class.
You will be graded on concept, design execution, presentation, and  following the project presentation guidelines.  If you would like to send me  something to review or if there are any questions email me.
You will be graded on:  
presentation, typography, design, technique and following below instructions.

Presentation

Present your layout and description. Explain your work; research and concept as related to research and your design choices.

A. Required for Project Presentation

I. Color output mounted on board.

II. Written Project Brief Two Copies: Create a written description of your project. Mount to back of matt board.

III. Your physical job folder with all related materials: brief, concept sketches, reference etc.

IV. Uploads to  OpenLab site
A. Create  blog post with tagged: Category Project 1

B. Digital file of project layout  saved as a .jpg
Name layout file:  “lastname_firstname_p1.jpg”

C. Your digital casebook file:  ONE multipage document; with all related materials: page one; brief description page two; final layout, then, concept sketches, reference etc.  Document does not have to be a designed document but should reflect your design process. Must be saved as  a PDF.
Name casebook  file:  “lastname_firstname_pcb_1.PDF”

Sample Casebook

B. Production

Production Materials
1. Print out of your  project mounted on board.
It can be output on 8.5×11

2. Black mat board or gator board  15×20
Xacto knife
Metal edge ruler
Spray mount

3. Written Project Brief, Two Copies. Create a written description on your project. Include your name, project name, goals , concept and  explain your solution Print out 8.5×11. Mount to back of mat board and have one extra print out.

4. Your Job folder with layout,  brief description, concept sketches, design work, research and reference.

5. Uploads to  OpenLab site

Logotype Project  First sketches DUE Feb 15
– Project 1: Work on your logotype bring in a minimum of five concept sketches
– You should try and sketch ideas
– Select one tight sketch/concept to develop and print out larger. We will review them in class.
– Bring Printouts/sketches
– Bring in project physical folder with sketches, any research and reference related to logotype concepts

Logotype design principles
SIMPLE
Remember, less is more’.
This is one thing to keep in mind when creating a logo. Know your message. Tell your message in a focused and clear concept. Make it simple and clean. Do not distract with unnecessary elements. A good logo possesses few elements which are integral to the message.
APPROPRIATE
Your target audience will an important role to play in creating your logo. Logos need to be appropriate for its audience. For instance, the color or font type used in creating a logo for a children’s store will be inappropriate if used to create a logo for a bank.
Your logo needs to be appropriate for its purpose. Take for example , the Walt Disney logo is beautiful. However, it is beautiful for its audience but highly inappropriate for as a bank logo.
MEMORABLE
A logo should be more than graphic design. It serves as your identity, and symbolizes all that it stands for. It is your brand in design. When people forget your logo, they most likely have forgotten you.
TIMELESS
Trends come and go. Don’t follow the pack. Stand out.
Trends are trends. As a brand, you want your logo to stand out all day every day. As a brand you want your logo to stand the test of time. Pay attention to the font type, shape, balance of specific elements and capture the relevant features.
VERSATILE
Versatility, means adaptability, the ability of your logo to remain functional and adapt:
Your logo should be able to retain its purpose and aesthetics when used in different ways.

Design Process

The following techniques can help the creative process.
I. Creative Brief
Complete a creative brief that outlines the following:
a. Description of the company
b. Goals & objectives
c. Audience
II. Research & Discovery
Reference: Do online research
Get a job folder to  place all research, sketches reference and related items.
Create electronic casebook file with sketches, show research, reference etc. Can be  a PDF or Word doc.
III. Sketching and Conceptualizing
Do a brainstorming activity and idea to generate ideas for your design concept. Using your research, graphic and conceptual sources, begin designing.
Create a minimum of 5 thumbnail concepts. These should be quick sketches that highlight a concept/idea.
IV. Rough Draft
Choose the best concept from your thumbnail drawings and create a tighter draft.
Design
A successful design communicates its message directly and powerfully through visual impact, interesting color, graphic/image and text combinations.

 

Reference
Class Pintrest Pages
http://pin.it/j4JKhO
http://pin.it/3GVQyls
http://pin.it/0phuj7a

Fonts
www.1001freefonts.com
http://www.fontspace.com/

Font Identification
WhatTheFont →
Upload an image it tells you the name of the font
https://www.myfonts.com/WhatTheFont/

Typewolf →
Typography inspiration.
https://www.typewolf.com/
Typographica
http://typographica.org/

typetoken
http://www.typetoken.net/

Incredible Types →
http://incredibletypes.com/
collection of nice typography,  mostly print work.

 

Logotype Project
First Sketches DUE Feb 17

– Project 1: Work on your logotype bring in a minimum of five concept sketches
– You should try and sketch ideas
– Select one tight sketch/concept to develop and print out larger. We will review them in class.
– Bring Printouts/sketches
– Bring in project physical folder with sketches, any research and reference related to logotype concepts

Logotype design principles
SIMPLE
Remember, less is more.
This is one thing to keep in mind when creating a logo. Know your message. Tell your message in a focused and clear concept. Make it simple and clean. Do not distract with unnecessary elements. A good logo possesses few elements which are integral to the message.
APPROPRIATE
Your target audience will an important role to play in creating your logo. Logos need to be appropriate for its audience. For instance, the color or font type used in creating a logo for a children’s store will be inappropriate if used to create a logo for a bank.
Your logo needs to be appropriate for its purpose. Take for example , the Walt Disney logo is beautiful. However, it is beautiful for its audience but highly inappropriate for as a bank logo.
MEMORABLE
A logo should be more than graphic design. It serves as your identity, and symbolizes all that it stands for. It is your brand in design. When people forget your logo, they most likely have forgotten you.
TIMELESS
Trends come and go. Don’t follow the pack. Stand out.
Trends are trends. As a brand, you want your logo to stand out all day every day. As a brand you want your logo to stand the test of time. Pay attention to the font type, shape, balance of specific elements and capture the relevant features.

VERSATILE
Versatility, means adaptability, the ability of your logo to remain functional and adapt:
Your logo should be able to retain its purpose and aesthetics when used in different ways.
Design Process
The following techniques can help the creative process.
I. Creative Brief
Complete a creative brief that outlines the following:
a. Description of the company
b. Goals & objectives
c. Audience
II. Research & Discovery
Reference: Do online research
Get a job folder to  place all research, sketches reference and related items.
Create electronic casebook file with sketches, show research, reference etc. Can be  a PDF or Word doc.
III. Sketching and Conceptualizing
Do a brainstorming activity and idea to generate ideas for your design concept. Using your research, graphic and conceptual sources, begin designing.
Create a minimum of 5 thumbnail concepts. These should be quick sketches that highlight a concept/idea.
IV. Rough Draft
Choose the best concept from your thumbnail drawings and create a tighter draft.
Design
A successful design communicates its message directly and powerfully through visual impact, interesting color, graphic/image and text combinations.

[gview file=”https://openlab.citytech.cuny.edu/desantistypographicdesign2427spring2017d210/files/2017/01/2427_E210_assignment_2.pdf”]

[gview file=”https://openlab.citytech.cuny.edu/desantistypographicdesign2427spring2017d210/files/2017/01/Creative-brief_CUNY_2427.pdf”]
Reference
Class Pintrest Pages
http://pin.it/j4JKhO
http://pin.it/3GVQyls
http://pin.it/0phuj7a

Fonts
www.1001freefonts.com
http://www.fontspace.com/

Font Identification
WhatTheFont →
Upload an image it tells you the name of the font
https://www.myfonts.com/WhatTheFont/

Typewolf →
Typography inspiration.
https://www.typewolf.com/
Typographica
http://typographica.org/

typetoken
http://www.typetoken.net/

Incredible Types →
http://incredibletypes.com/
collection of nice typography,  mostly print work.

 

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