Name: Dominique Buffaloe
Date: April 03, 2019
Course: Topics in Graphic Design
Professor: Trofimova
Reflection # 9
During our previous class session, our main topic of discussion was about the seven layers of perception. In the design industry, especially in New York City, advertising and communication design go hand-and-hand. Furthermore, Having the knowledge, plus a comprehensive understanding of creative marketing and advertising will influence our minds to think more conceptual when developing new ideas and designs for a client, agency, or brand.
According to what we learned in class, the seven layers of perception are: perception, sensation, emotion, intellect, identification, reverberation, and spirituality. After extensive research online; plus with the information given in class. Here are brief definitions of the seven layers of perception. First, perception in advertising refers to how the viewer perceive two or more objects that convey a hidden meaning through the guise of illusion. Second, sensation refers to how an advertisement can utilize our senses of touch, taste, smell, hearing, and vision.
Third, emotion pertains to how an ad or campaign makes us feel. Customers are more likely to purchase a product or service when joyful. Fourth, intellect in advertising allows the viewer to figure out an ad’s complexity and main purpose without explaining it directly to the viewer. Fifth, identification is about one’s sense of self. This type of advertisement is niche, focusing on a particular group of individuals; rather than a broad audience. Sixth, Reverberation in advertising refers to an individual’s stimuli when engaging with an ad. Seventh, spirituality pertains to concept and ideas during development, all the way to the final execution of an advertisement.
In the end, the lesson from this class session has been more than useful. The seven layers of perception teaches us another way to approach a creative campaign or advertisement for future projects whether its personal for our portfolio, or professional in an in-house design firm or advertising agency.
