Reflection # 8

Name: Dominique Buffaloe
Date: March 27, 2019
Course: Topics in Graphic Design
Professor: Trofimova
Reflection # 8

In this week’s class session, the main topic of discussion was the difference between creative agencies such as: Advertising Agencies vs an In-House Design firm. One of the key “take-a-away” moments during this class session was the meaning and purpose of both agencies. An advertising agencies will sell and market a product, brand, or experience. A graphic / in-house design firm will develop and create an original or unique idea / concept for the purpose of value in a brand.

According to the discussion in class, advertising agencies will often have a team of designers work on a pre-established idea / concept made by the creative director, art director, and other high-tier executives. RFP, as known as Request For Proposal, refers to an accepted requested that has to be developed and constructed by designers through a pitch or visual presentation. One must be able to explain the idea in full-length before it can be 100% approved by all members of the creative board.

In a graphic / in-house design firm, the deadlines are not as strict compared to an advertising agency. In regard to a graphic designer’s salary in a design firm. Advertising agencies pay more through bonuses & commission. However, even though the pay is a bit less, the quality of a work-life balance in a design firm is achievable, simply because designers have a predetermined amount of hours.

In conclusion, based on all the information and the discussion in class, the best creative atmosphere for me would be an in-house design firm. A work-life balance is more valuable than a bigger income. Spending time with friends and family, and having time for yourself is a crucial part of being a creative professional. More often than not, young creatives go for the money, hustle hard, and burn themselves out, and although it is quite effective in achieving results. Some young creative professionals will begin to develop a bit of contempt. / resentment for their passion or work, if constantly pushed to the point of a burn out.